Location: Remote (US-based)
Team: Sales
Reports to: VP of Sales

About the Role

Toma is looking for a Sales Operations Specialist to own and optimize the infrastructure behind our GTM engine. You will be a critical partner to Sales, Marketing, Customer Success, and Finance, managing our revenue tech stack, streamlining processes, and enabling data-driven growth. If you are passionate about clean systems, scalable processes, and empowering teams with great tools, we want to talk to you.

What You’ll Do

Revenue Infrastructure and Tools

Own and manage our core revenue tech stack, including HubSpot, Clay, Stripe, and internal integrations, ensuring clean, real-time data flow across GTM functions
Assess, implement, and maintain new tools that drive sales efficiency and reporting.
Configure systems and workflows to support new initiatives and special projects across GTM and Finance

Process Automation and CRM Excellence

Build and manage automated workflows for lead routing, follow-up sequences, pipeline stages, and notifications to reduce manual effort and improve conversion
Conduct regular CRM audits to ensure hygiene, data consistency, and reporting accuracy across all customer lifecycle stages
Develop, organize, and maintain internal documentation on sales systems, processes, and best practices to support onboarding and continuity

Analytics, Forecasting and Performance

Partner with Sales and Marketing leadership to build dashboards and reports that track KPIs, uncover insights, and support both tactical and strategic decisions
Maintain and evolve forecasting models by blending historicals, pipeline health, and rep performance trends to improve revenue predictability
Track rep-level metrics to help Sales leadership identify performance gaps and coaching opportunities
Build commission tracking tools or dashboards to ensure transparency, accuracy, and timely payouts

GTM Planning and Execution

Support territory planning and account segmentation to ensure balanced rep workloads and optimal coverage across dealership accounts
Help onboard new GTM team members by configuring tools, managing credentials, and training on systems and workflows
Partner with leadership to align sales compensation plans and revenue recognition logic, ensuring consistency across GTM and financial reporting

Data and Market Intelligence

Source, import, and maintain dealership directory data to ensure full visibility into the dealer landscape
Continuously evaluate and enrich market data to improve targeting, segmentation, and lead prioritization

What We're Looking For

5 to 10 years in a Sales Operations, RevOps, or Business Systems role, preferably in a fast-paced SaaS or marketplace environment
Hands-on experience with HubSpot, Stripe, Clay, and related GTM tools. Full proficient in enterprise Hubspot reporting
Strong analytical skills with a knack for making systems work for humans
A proactive, process-oriented thinker who thrives on enabling others to succeed

Toma

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Sales Operations Specialist