Chief Revenue Officer (CRO)

Industry: Transportation & Logistics (Trucking + Freight Brokerage)

Reports To: CEO / President

Location: Tampa, Florida, or Chicago, IL

Position Overview

We are seeking a dynamic and strategic Chief Revenue Officer (CRO) to lead all revenue-generating functions for a rapidly growing transportation and logistics organization that operates both an asset-based trucking fleet and a freight brokerage division.

The CRO will be responsible for developing and executing the company's overall commercial strategy while aligning sales, marketing, pricing, and customer success initiatives to drive sustainable revenue growth and profitability.

This executive will play a key role in expanding market share, strengthening strategic shipper relationships, and ensuring coordination between asset operations and brokerage solutions to maximize customer value.

Key Responsibilities

Revenue Strategy & Leadership

Develop and execute the company's revenue growth strategy across trucking and brokerage divisions
Align sales, marketing, and customer success teams around revenue targets and performance metrics
Identify new market opportunities, verticals, and service offerings to drive growth
Partner with executive leadership to establish long-term revenue forecasts and strategic goals

Sales & Business Development

Lead and scale the sales organization, including national account executives, business development managers, and strategic account leaders
Establish processes for pipeline development, forecasting, and performance tracking
Build and maintain executive-level relationships with key shipper accounts
Oversee enterprise sales initiatives targeting mid-market and large shippers

Integration of Asset & Brokerage Services

Develop commercial strategies that leverage both asset-based trucking capacity and brokerage solutions
Ensure the sales organization effectively sells multimodal solutions including truckload, dedicated, and brokerage services
Partner with operations leadership to ensure alignment between capacity and customer demand

Pricing & Profitability

Implement pricing strategies that balance margin optimization and market competitiveness
Monitor market trends, capacity cycles, and pricing dynamics within both trucking and brokerage markets
Work with finance and operations to ensure revenue growth translates into sustainable profitability

Team Development & Culture

Recruit, mentor, and develop high-performing commercial leaders
Build a culture of accountability, collaboration, and customer focus
Establish KPIs and performance management systems across the commercial organization

Qualifications

10+ years of senior leadership experience in transportation, logistics, or supply chain
Proven success leading sales and revenue teams within trucking, brokerage, or 3PL organizations
Deep understanding of both asset-based trucking operations and freight brokerage models
Demonstrated ability to scale revenue and build high-performing commercial teams
Strong experience selling complex logistics solutions to enterprise and mid-market shippers
Strategic thinker with strong financial and operational acumen

Preferred Experience

Experience leading multimodal logistics organizations with both asset and non-asset divisions
Track record of scaling revenue in a high-growth transportation company
Experience working with private equity-backed or rapidly expanding companies
Familiarity with transportation technology platforms (TMS, pricing tools, data analytics)

Key Leadership Competencies

Strategic vision and execution capability
Customer-centric mindset
Strong financial discipline and revenue forecasting expertise
Ability to build alignment between sales, operations, and executive leadership
Data-driven decision-making and performance management

Impact of the Role

The Chief Revenue Officer will play a critical role in shaping the company's commercial future by:

Driving top-line revenue growth
Expanding strategic shipper partnerships
Integrating asset-based and brokerage services into unified solutions
Building a scalable commercial organization capable of supporting long-term growth

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