About Us: 

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology. 

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle. 

Overview

We are seeking a strategic and innovative Senior Manager of Go-to-Market (GTM) to join our dynamic team. In this role, you will be responsible for developing and executing GTM strategies for our cutting-edge consumer hardware and software solutions integrated with software and A. You will work closely with product, marketing, and sales teams to launch new products, optimize market positioning, and ensure successful product adoption. If you have a passion for bridging the gap between technology and market success, we’d love to meet you.

Key Responsibilities

Develop and lead the GTM strategy for consumer hardware and software products integrated with software and AI.
Collaborate with cross-functional teams (product, sales, marketing, and engineering) to ensure alignment on product launches and market positioning.
Drive the creation of comprehensive GTM plans, including launch strategies, pricing models, and customer engagement initiatives.
Conduct market analysis to identify opportunities, competitive dynamics, and customer needs.
Develop sales enablement materials, including product demos, competitive insights, and training resources.
Track and analyze product performance post-launch, making data-driven adjustments to maximize success.
Serve as the central point of contact for GTM initiatives, ensuring alignment across teams and clear communication of goals.

Requirements

Qualifications:

Bachelor’s degree in Marketing, Business, or a related field.
7+ years of experience in go-to-market strategy, product marketing, or related roles within the tech industry.
Proven track record of successful hardware and software product launches and utilizing innovate, comprehensive GTM execution strategies.
Strong analytical skills with experience using data to shape marketing strategies.
Excellent communication and leadership abilities.

Preferred Qualifications

Experience in a leadership role within GTM or product marketing.
Knowledge of the tech and hardware industry, including AI applications.
Master’s degree in Business Administration or a related field.
Proficiency in CRM and with GTM planning and project management tools.

Benefits

Salary Range: $150,000 - $210,000

Fully paid medical, dental, and vision insurance (partial coverage for dependents)
Contributions to 401k funds
15 days accrued vacation
11 paid holidays
Bi-annual pay increases
Health and wellness benefits, including free gym membership
Quarterly team-building events
Free lunch Friday

At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.

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Sr. Manager of Go-to-Market