Fractional Chief Financial Officer (CFO)

Tried and True Media (TNT) is a dynamic performance marketing agency that has generated over $1.2 billion in sales for our clients. We are data-driven performance marketing agency specializing in customer acquisition for Direct-to-Consumer companies. With a team of 60+ remote employees worldwide, we combine creative excellence with algorithmic precision to deliver exceptional results for our partners.

With are growth expectations for 2025, we are seeking a strategic Fractional CFO to join our innovative team.

What You’ll Do

Financial Strategy & Leadership

Partner with the CEO and other leaders, providing strategic financial guidance to support the company's rapid growth trajectory
Develop and implement financial systems and controls
Oversee budgeting, forecasting, and financial reporting processes
Monitor and analyze key performance indicators across client portfolios
Raise debt from lenders to help with acquisitions
Complete financial modelling with regard to Leverage BuyOuts (LBOs)

Client Financial Management

Analyze client campaign performance metrics and ROI
Optimize financial operations for our media buying and creative services
Support pricing strategies for our core service offerings including PPC Management, Site Testing, and Video Ad Creative

Operational Excellence

Manage relationships with financial partners and stakeholders
Ensure compliance with financial regulations across international operations

Required Experience

What You Bring

Proven experience as a CFO or VP of Finance ideally within a high-growth environment
Previous experience in digital marketing, advertising, or SaaS companies, with a strong understanding of company metrics and KPIs
Comprehensive knowledge of FP&A and GAAP accounting, with proven success in leading budgeting and forecasting
Familiarity with M&A activities, including pre-transaction analysis and post-transaction financial integration
Experience with ERP Platforms and other financial tools
The ability to drive strategic financial decisions and clearly communicate complex financial data to non-financial stakeholders
Data-driven decision-making mindset, with expertise in financial modeling and analysis
A "big picture" perspective, well versed in implementing and maintaining effective accounting controls and systems
Ability to analyze existing operations and recommend and implement both revised and new policies, procedures, and systems
Experience with international business operations

This is a remote position with flexible hours, joining our globally distributed team. The fractional commitment will be determined based on company needs and candidate availability.

Why TNT?

Join a team that combines mad scientist precision with creative brilliance. We're not just following industry trends—we're setting them with advanced algorithms and data-driven strategies that maximize client success. Our culture embraces innovation, continuous learning, and measurable impact.

TNT is a performance marketing agency, specializing in customer acquisition for companies in the Direct to Consumer Space. With our focused data-driven approach focused on traffic and funnel development, TNT maximizes profits and has generated over a billion dollars in sales for our customers.

Tried and True Media

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Fractional CFO