General Information

Location:

US-AZ - Phoenix

Position Type:

Full Time

Virtual Eligible:

Yes

Job Category:

Marketing

Ref #:

7153

Description and Requirements

At the University of Phoenix, we are committed to the future of work by providing a fully remote, work-from-home environment. This strategy enables us to attract top talent nationwide. Are you looking for a rewarding and fulfilling position that offers challenging work and the opportunity to make a significant impact while collaborating with a team of fun, innovative individuals? Would you prefer to work with an organization that positively contributes to the world? If so, we would love to hear from you!

Are you searching for a rewarding, fulfilling position that offers challenging work and the ability to make a big impact while working side-by-side with a team of fun, innovative people? Ideally, would you like this position to be with an organization that makes a positive contribution to the world? If so…we would love to hear from you!

About Us

University of Phoenix is a leading higher education institution founded in 1976 by Dr. John Sperling. Our mission is to improve the lives of our students, their families and future generations through higher education. Our values (which hopefully you share) are: Brave. Honest. Focused.

Our University values and embraces all team members and their unique perspectives. We fundamentally believe in fostering an environment which deeply respects, celebrates, and actively encourages a diverse workforce. We are committed to hiring – and learning from – those who share our passion to help others achieve their educational aspirations.

We offer excellent benefits, an effective recognition program, and outstanding learning and development tools, including tuition vouchers for employees and their qualified family members.

About the Position

The Manager, Alumni GTM executes the University’s Alumni strategy, including implementing grass roots initiatives and value proposition delivery processes, managing local alumni chapters, and publishing of alumni stories, to drive activations that increase alumni Net Promoter Score (NPS). The individual executes the marketing requirements in product and Alumni Creative Pod work, developing project plans, overseeing implementation, identifying and solving Alumni issues, serving as liaison among cross-functional stakeholders, monitoring results and refining plans, and optimizing performance of the contact go-to-market plans to meet/exceed KPIs that drive to an improved Alumni NPS.

What You’ll Do

1. Execute the University's engagement/communication/contact plans for Alumni, including email, direct mail, SMS Text, Phone and other new technologies.

2. Serve as the subject matter expert regarding alumni engagement, communication and relations. Serve as a representative of the University with respect to alumni engagement and relations, including alumni chapter management and other grass roots initiatives, such as the alumni advocacy program, and the alumni exclusive network and the local chapter Facebook groups. Participate in various Alumni initiatives and activities, such as alumni chapter meetings, the alumni advocacy program and local chapter Facebook groups.

3. Develop related briefs, and execute approved testing roadmap elements to address alumni needs, leveraging insights from research, data and learnings, in line with the strategic direction of the University.

4. Monitor results of the testing roadmap and go-to-market plans and report key insights back to functional leadership, along with recommendations for continued optimization and performance improvement of the testing roadmap and go-to-market plans.

5. Develop strong collaborative relationships with IT, Public Relations, Operations, Legal and Compliance, and teams within Marketing to help ensure successful execution of testing roadmap.

6. Perform other duties as assigned or apparent.

NOTE: The primary accountabilities above are intended to describe the general content and requirements of this position and are not intended to be an exhaustive statement of duties. Incumbents may perform all or most of the primary accountabilities listed above. Specific goals or responsibilities will be documented in the incumbents’ performance objectives as outlined by the incumbents’ immediate supervisor or manager.

Supervisory Responsibilities

None

MINIMUM EDUCATION AND RELATED WORK EXPERIENCE:

Bachelor’s degree in Marketing, Communications or related field and two (2) years of progressively responsible experience in a Marketing related role; OR any combination of Marketing related education and experience totaling six (6) years

ADDITIONAL QUALIFICATIONS:

Experience in higher education or other verticals with a considered decision-making purchase journey

Strategic and analytical background with experience designing testing roadmap and orchestrating dynamic A/B tests that yield statistical results

Collaborative nature and experience working in highly matrixed environment

Fluent in agile methodology and processes

Thrives under pressure and in fast-paced and changing environment

Skilled at digesting key insights from data and conceptualizing go-to-market testing ideas and plans from scratch

Proven experience in designing communication strategies spanning a broad lifecycle and a variety of segments

Strong knowledge of marketing technology and personalization enablement

Strong communicator with good public speaking skills to present to senior leadership and other cross-functional groups

Experience collaborating with both internal and external cross-functional teams in the design and execution of go-to-market plans

Experience in developing strong partnerships with internal marketing partners cross-functionally and external agencies, media partners, and other partners that bring value to Alumni.

Proven experience in a progressively responsible capacity leading and/or acting as a resource to department staff as it relates to alumni initiatives, processes, and activities

Ability to demonstrate a high level of conceptual and strategic thinking

Strong attention to detail and project management skills

University of Phoenix is an equal opportunity employer.

If you are an active-duty military member seeking employment when off-duty, compliance with Department of Defense Joint Ethics Regulation, 5500-7-R, is required prior to starting employment with University of Phoenix. You are advised to contact your base Judge Advocate General to seek such approval and answer any questions.

Pay Range

The annual pay range for this position is $63,200 (minimum), $95,500 (midpoint), and $127,800 (maximum).*

Typical hiring range is between the minimum and midpoint of the above pay range. Actual starting base pay may vary based on factors such as education, experience, skills, location and budget.

Your work is critical to helping adult learners achieve their dreams, and we’re committed to rewarding you for your efforts. We offer a competitive, comprehensive total rewards package designed to help you achieve your health, financial, educational and work-life balance goals.

Full-time employees are eligible for:

Medical, dental and vision plans; Flexible Spending Accounts; Health Savings Accounts; Life and Disability insurance; and our Wellness incentive program;
Competitive 401(k) employer match;
Substantial tuition discount for you and eligible dependents; and,
A generous time off package, including paid vacation, sick time and company holidays.*

University of Phoenix

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Manager Alumni GTM (Virtual)