WHO WE ARE

We believe that sport has the ability to unite and uplift people like nothing else. As a Club within SixFive Sports & Entertainment we aspire to be one of Canada’s first Net Positive soccer organizations. In all branches of our group, we are taking steps to ensure that we put back more into society, the environment and the regional economy than we take out in the pursuit of growing soccer in Canada. We are here for the love of the game, and we are committed to our communities and the people within them.

Job Description: The Chief Revenue Officer (CRO) is a strategic leadership role focused on driving sales and revenue growth for our Club. Aligned with our vision and purpose, the CRO will oversee the development and execution of all revenue generation strategies and processes. This includes ticketing, marketing, customer success, partnerships and fostering relationships in our communities with key stakeholders. The CRO will work closely with other external senior executives to foster a unified approach to achieving the organization’s financial goals.

This role is crucial in ensuring that the Club establishes itself in a financially robust way to fund its activities and future expansion. It requires a dynamic and results-oriented leader with a proven track record in scaling revenue operations, optimizing sales processes, and achieving growth targets through the development of their team.

Key Responsibilities:

Revenue Strategy and Planning:

Develop and implement comprehensive revenue generation strategies to achieve and exceed market-specific ticketing, partnerships, and revenue goals in a start-up environment.
Collaborate with executive leadership to align revenue strategies with overall business objectives, vision and purpose.

Sales Leadership:

Lead and manage the sales team, providing direction, mentoring, and support to drive high performance of a young and developing team.
Set clear ticketing and partnership targets, monitor progress, and implement corrective actions to ensure achievement of sales goals.
Identify and pursue new business opportunities, market segments, and potential partnerships to expand revenue streams.

Marketing and Demand Generation:

Oversee marketing strategies to drive brand awareness, lead generation, and customer acquisition.
Collaborate with the marketing team to develop and execute campaigns that align with sales objectives, vision and purpose aligned with market trends.

Customer Success and Retention:

Implement strategies to enhance customer satisfaction, retention, and lifetime value.
Work closely with the customer success team to ensure exceptional service delivery and address any customer issues or concerns.

Data-Driven Decision Making:

Utilize data and analytics to monitor market trends, sales performance, and customer behavior.
Make informed decisions based on insights and continuously optimize revenue generation processes.

Cross-Functional Collaboration:

Collaborate with ownership and finance teams to ensure alignment and support for revenue initiatives.
Foster a culture of collaboration, accountability, and continuous improvement across the organization.
Ensure strong relationships with community stakeholders.

Performance Management:

Establish key performance indicators (KPIs) and metrics to track the effectiveness of revenue strategies.
Regularly review and report on performance, providing insights and recommendations for improvement.

Community:

Work closely with key community partners and stakeholders
Establish new community partnerships in alignment with Club’s values
Actively collaborate and promote activations with our not-for-profit, Net Positive Society

Qualifications:

Bachelor’s degree in Business, Marketing, or a related field
Minimum of 10 years of experience in sales, marketing, or revenue management, with at least 5 years in a senior leadership role.
Proven track record of driving significant revenue growth in a defined market.
Experience in a start up environment.
Strong understanding of sales and marketing principles, customer relationship management, and market dynamics.
Excellent leadership, communication, and interpersonal skills.
Ability to think strategically and execute tactically.
Proficiency in data analysis and performance metrics.
Experience with CRM software and sales management tools.

Vancouver Football Club

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Chief Revenue Officer