Vicon is the world leader in Motion Capture, developing high performance software and innovative hardware products for the entertainment, engineering and medical industries. Vicon systems are a crucial tool for measurement and 3D tracking for cutting-edge science including biomechanics, robotics and virtual or augmented reality. Vicon products have been used in many major feature films, video games and commercials. We have offices in Yarnton, Denver, Los Angeles and Auckland.

Vicon Motion Systems Ltd is a subsidiary company of Oxford Metrics Plc.

The Chief Revenue Officer (CRO) will lead Vicon’s global sales, support and customer success departments to meet revenue and sales growth targets whilst providing outstanding prospect and customer support throughout the sales process and in the post-sale environment. The CRO’s primary responsibility is to ensure revenue and gross profit targets are achieved whilst being involved in the overall management of the sales, support and customer success teams.

Reporting to the Vicon CEO and a member of the Executive Management Team, the CRO is responsible for revenue forecasting by assessing sales effectiveness alongside other relevant metrics and influences. By analysing every aspect that affects sales, from business tactics to pricing, sales strategies and competitor activities. In addition, in-depth market research and performance analysis is conducted.

Vicon has multiple sales offices globally, selling both indirectly through distribution partners and direct in certain geographical and market sectors. Vicon’s Sales, Customer Support and Customer Success teams are experienced, talented and growing. The role is based in Oxford, UK with regular travel to other office locations plus customer and conference visits.

Responsibilities

Compiles their analyses into presentations, reports and recommendations to present to other C-level stakeholders. Their role is to help determine the effectiveness of current sales initiatives against key metrics and implement changes if necessary.

Responsible for developing and executing sales strategies. They use data and other relevant metrics and influences to assist with forecasting sales performance and agreement of sales targets in line with Company objectives. The CRO, working closely with the CMO will be responsible for building a new Sales Development Representative (SDR) function to maximise conversion rates.

Work closely with the CMO to develop strategies that boost brand recognition and lead generation to help the company reach sales goals. The CRO will also liaise with the Head of Product to ensure product management strategies and deliverables align with market needs.

The role will drive Vicon’s customer acquisition strategy with a positive and efficient experience from initial engagement through purchase completion and beyond. The CRO will ensure that the sales process is oriented around the buyer’s journey and may involve revamping the stages of the sales funnel to be more customer-focused and manage certain key account relationships personally.

The CRO oversees hiring, developing and retaining sales, support and customer success personnel. They work with the HR function to develop a comprehensive process for attracting, onboarding and mentoring top departmental talent. This will include screening candidates and scheduling training opportunities. It also means overseeing employee retention, mentoring and determining healthy, balanced and competitive compensation plans. This role helps build a sound, expandable organizational structure and a well-designed territory and account management plan.

Experience

You must have: -

• First-hand knowledge of sales, developing effective sales strategies and leading in a fast-paced and dynamic business environment.

• At least 10 years of global experience in high-level sales, working in a fast-paced, dynamic technology business environment with a history of achieving and exceeding goals in leadership positions while growing a sales organization.

• Experience of direct & indirect sales, partnership and technology ecosystem management in both a capital expenditure environment and subscription/SaaS.

• At least 5 years managing a global sales team.

You should have: -

• Demonstrable experience developing innovative sales strategies that have helped put companies ahead of the competition.

• Experience in motion capture or a closely related technology field.

• Experience in conducting research and analysing raw information from various data sources to understand what steps to take next as you work toward the company’s goals.

• Be an effective, clear and persuasive communicator with the sales, support and customer success teams as well as externally with customers and connected technology partners and suppliers.

• Be able to communicate management-level analyses and opinions to key stakeholders and the CEO.

• Be able to lead a team of global professionals in a single direction with a common objective and vision. Be personable and able to make meaningful and strong connections with others. You should also be able to provide evolving instructional materials and mentoring to members of your team at all levels.

• Be a customer-oriented, people person with a commitment to delivering excellence. You should be dedicated to quality, capable of working independently or with others, capable of multi-tasking and work well under pressure with an appetite for business travel.

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Chief Revenue Officer