Company Description

zofiQ is a well-capitalized startup automating the deployment and refinement of AI agents for Managed Service Providers (MSPs) and IT teams. Our solutions accelerate ticket resolutions, reduce repetitive tasks, and automate ticket workflows from end to end.

More importantly, we don’t accept 2nd places, we don’t lose, we do things in one-third the time that most competent people think possible, and we expect great things from everyone within the organization and compensate accordingly.

Role Description

This is a full-time hybrid role for a GTM Lead at zofiQ. In this role, you will be responsible for driving the success of our sales and marketing efforts, from strategy to execution. You’ll work closely with the founders, product team, and customers to position zofiQ in the market, define sales plays, and generate demand through high-impact go-to-market programs. This role is based in Toronto, ON with the flexibility to work from home as needed. Typically we are in office a minimum of 2 days per week.

Responsibilities

Work directly with the CEO to handle inbound customers demo requests
Manage outbound motion and cold campaigns
Help support trade shows and in-person events
Define and execute go-to-market strategies for product launches and new features
Collaborate with product, sales, and marketing teams to align messaging, pricing, and positioning
Build and iterate sales materials, playbooks, and outreach campaigns
Manage and optimize the sales funnel from lead to close
Drive demand generation through targeted campaigns, content, and events
Work directly with MSP customers to understand their needs and craft messaging that resonates
Support and improve sales execution through enablement, training, and analytics
Gather feedback from the field to inform product and marketing strategy
Report regularly on KPIs and GTM performance to leadership

Qualifications

Experience in B2B SaaS, ideally selling into technical or IT audiences
Proven success in GTM, product marketing, or revenue-focused roles
Strong understanding of the sales funnel and demand generation strategies
Excellent copywriting and storytelling skills
Hands-on experience with CRM, email tools, and campaign platforms
Experience working cross-functionally with product and engineering teams
Highly organized with strong project management skills
Analytical mindset with the ability to track performance and iterate fast
Comfortable in a high-velocity startup environment
Humble, Hungry, Smart (in that order)

zofiQ

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