Deputy Manager- Go to Market- Hyderabad

Deloitte • Hyderābād, Telangana, India • 2m ago

Deputy Manager - Go to market

We are looking for a passionate marketing specialist with a strong understanding of professional services. A team player and a strategic thinker who can manage a high-performing marketing team, build relationships with US-based Chief Marketing Officers (CMOs) and Marketers to build campaigns that align to business goals. An individual who contributes to building compelling marketing strategies and efforts to strengthen our brand presence and influence revenue.

Roles and responsibilities

Demonstrate strong understanding of marketing roles in a professional services firm—marketing communications, campaigns, operations, demand generation, and effectiveness
Collaborate with the US-based CMOs, marketers, and the business to translate business and industry goals into marketing goals
Owns and develops campaigns, and makes recommendations based on market and competitor assessment and learnings from historical campaign performance; strategizes issue-focused campaigns, builds marketing plans, and recommends strategic investments that can help achieve business goals
Manages all aspects of campaign/activation execution in line with business objectives—including defining activation goals, developing activation plans, and deploying campaigns and activations
Uses KPIs and benchmarks to measure campaign performance in agreement with the business priorities; participates in campaign performance discussions with marketing and business stakeholders
Works with thought leaders and offers ideas for content development; recommends ways to optimize content based on channels and target audience
Optimizes processes and drives efficiencies; assists in managing marketing budgets for a portfolio or a campaign
Leads smaller teams and manages the team’s performance, including goal setting, feedback collation and delivery, career progression of team members, and participates in performance reviews

Qualifications and experience required:

8-12 years of experience in marketing, with strong understanding of integrated marketing and communication strategies and how they come together to provide measurable results
Strong knowledge of digital marketing, channel strategy, social media promotion and measuring ROI
Proficient coaching, mentoring, and performance management capabilities
Strong client servicing, stakeholder management, and organizational skills
Ability to work in a fast-paced environment; ability to adapt to business changes and lead transformational growth imperatives for the firm
Excellent verbal and written communication skills
Advanced Microsoft Office skills (e.g., MS Word, MS Excel, MS PowerPoint, MS Outlook, MS Teams, Project Management software); familiarity with integrating various technologies to support marketing efforts
Knowledge of CRM systems such as Salesforce.com or Analytical tools such as PowerBI or Tableau is a plus
Knowledge of latest business trends such as Environmental, Social, and Governance (ESG) programs, Climate Change, Sustainability, Cyber, Cloud, etc., would be a plus
Master’s degree ideally with a focus in Marketing, Communications, MBA, or a related business field

#EagerForExcellence

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Requisition code: 208797