Requisition ID: 12127
Job Location(s):
Broomfield, CO, US, 80021 Westwood, MA, US, 02090
Time in Office: Onsite
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.
Overview
Crocs is seeking an entrepreneurial Senior Manager, Social Commerce – Global GTM Strategy to lead and scale our social commerce initiatives worldwide. This role will define and implement Crocs’ global social commerce go-to-market strategy, coordinate platform partnerships, expand creator and affiliate programs, and identify long-term growth opportunities across regions. As a senior strategic leader, you will harness data-driven insights, deep consumer understanding, and strong partner relationships to amplify Crocs’ presence and sales across digital channels globally.
What You'll Do
- Develop and lead Crocs’ global social commerce GTM strategy, ensuring alignment with regional priorities, brand objectives, and overall business goals.
- Partner with Brand Marketing, Merchandising, and Commercial teams to drive cohesive campaign planning, advocating for the needs of the social commerce business, including product assortment, seasonal calendars, and media allocation priorities.
- Build and manage partnerships with key platforms (TikTok Shop, Meta, YouTube Shopping, Lazada/TikTok affiliates, etc.) to drive innovation and growth.
- Lead strategic relationships with creator and affiliate partners, negotiating commercial terms and scaling creator programs across markets.
- Drive test-and-learn agendas and pilot new commerce formats, translating insights into scalable programs.
- Oversee campaign execution and performance optimization, ensuring commercial benchmarks are achieved.
- Mentor, guide, and support a high-performing team, fostering global collaboration and knowledge-sharing across markets.
What You'll Bring To The Table
- Bachelor’s degree or equivalent experience in Marketing, Business, Communications, or related field; MBA preferred.
- 8+ years of digital commerce experience, with at least 3 years in social commerce or marketplace leadership.
- Deep understanding of the North American digital ecosystem and proven track record of scaling commerce through social platforms.
- Strong negotiation and partnership management experience with platforms, creators, and agencies.
- Exceptional analytical and strategic planning skills, with the ability to translate insights into action.
- Strong leadership skills with experience managing and mentoring teams.
- Ability to thrive in a fast-paced, growth-oriented, and highly collaborative environment.
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Sr. Manager, GTM - Social Commerce
Salary or Pay Range: $130,000 - $140,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
Nearest Major Market: Denver
