Go-To-Market Strategy, Execution & Revenue Ownership
We’re looking for a GTM Lead - a builder at the intersection of growth, data, and systems thinking. This is not your standard SDR or Demand Gen position.
You’ll oversee the entire top-of-funnel motion - identifying target accounts, researching decision-makers, building sequences, launching campaigns, and refining them through performance insights. Working closely with the leadership team in Sales and Marketing, you’ll develop a data-backed, repeatable model for allbound success.
Your impact will directly influence how our clients attract prospects, partners, expand market presence, and drive revenue growth.
Account Research, Targeting & GTM Foundations
- Build client GTM foundations by defining ICPs, segmentation, category POVs, value propositions, and buying triggers.
- Curate detailed target account lists using tools such as Clay, LinkedIn Sales Navigator, and data enrichment platforms.
- Identify buying signals and map decision-making personas for each target account.
- Structure and document account-level insights to enable highly personalised outreach and sales conversations.
Positioning, Messaging & Outreach Enablement
- Run positioning and messaging engagements that translate GTM insights into clear narratives.
- Convert research and account intelligence into personalised messaging frameworks for sales-led and product-led motions.
- Ensure messaging consistency across email, LinkedIn, sales conversations, and launch campaigns.
Outbound Campaign Design & Execution
- Build and run multi-touch outbound campaigns across email and LinkedIn using tools such as Sales Handy, SmartLead, Instantly, and similar platforms.
- Own outbound infrastructure, including domain setup, warm-up routines, deliverability management, and sender reputation monitoring.
- Continuously test and optimize subject lines, messaging, and timing to improve engagement.
Pipeline Generation & Lead Qualification
- Respond promptly to inbound and outbound replies with context-aware follow-ups.
- Pre-qualify interested leads based on ICP fit, intent, and buying readiness.
- Ensure accurate pipeline updates, follow-ups, opportunity routing, and handoffs to sales or client teams.
Launch Planning & Demand Programmes
- Turn product or service roadmaps into structured demand generation programmes.
- Align outbound, inbound, content, and sales motions around launches and key GTM activities.
Playbooks, Reporting & Optimisation
- Build repeatable GTM playbooks across outbound, SEO, paid marketing, and brand-led growth.
- Monitor and report on key GTM KPIs, including outreach volume, open rates, reply rates, meeting conversions, and pipeline creation.
- Assess campaign and segment performance to identify patterns, trends, and high-performing audiences.
- Create dashboards and reports to provide visibility across leadership, sales, and growth teams.
- Feed insights back into targeting, messaging, sequencing, and GTM strategy to scale campaigns.
Requirements
4-5 years of experience in outbound sales, growth operations, or demand generation for a B2B SaaS or product company.
