WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
Role Description
We’re seeking a strategic and results-driven VP of Business Operations to lead key strategic and operational initiatives across the Acquisition Business Unit. This role blends business strategy, operational excellence, and financial rigor — enabling scalable growth in a fast-moving marketing technology organization.
The ideal candidate brings a background in Business Operations, Sales Strategy, or Chief of Staff, and thrives at the intersection of data, process, and leadership. Experience in Management Consulting or Investment Banking is valued, but we’re seeking someone who has applied that experience in operating roles. A bonus if you have experience in mar-tech, ad-tech, or customer acquisition marketing.
This is a hybrid role based out of our NYC office.
Key Responsibilities
- Strategic Planning & Business Performance
- Partner with the leadership team to define and drive the business unit’s strategic priorities, planning cycles, and performance goals.
- Collaborate with Finance and Sales to ensure accurate, consistent, and actionable reporting — maintaining reliable Salesforce data, business performance dashboards, and financial analyses that guide leadership decisions.
- Operational Excellence & Strategic Initiatives
- Identify operational gaps and lead initiatives that drive efficiency, scalability, and business growth across sales, customer success, operations, and product workflows.
- Design and implement scalable, repeatable processes that improve execution, strengthen collaboration, and enhance visibility across teams.
- Champion continuous improvement — streamlining systems, handoffs, and reporting to accelerate outcomes and enable data-driven decisions.
- Lead strategic projects that optimize the customer journey from acquisition through retention, ensuring consistent, measurable impact.
- Cross-Functional Leadership
- Serve as the connective tissue between teams — ensuring alignment, prioritization, and clear communication across departments.
- Partner with executives to evaluate new business opportunities, product strategies, or organizational investments.
- Support and drive planning for key company-wide forums — including team offsites, SKO, and leadership meetings — ensuring the right content, messaging, and outcomes are achieved.
Required Qualifications
- Minimum 10+ years of experience in Business Operations, Corporate Strategy, or Business Strategy.
- Experience in Management Consulting or Investment Banking is a plus, but must be complemented by hands-on operating experience.
- Strong analytical skills with the ability to translate data into clear, actionable business insights.
- Proven ability to operate as a strategic thought partner to senior executives, connecting insights to execution.
- Track record of diagnosing process gaps, designing scalable solutions, and leading through influence.
- Excellent communication, presentation, and interpersonal skills — must be confident working with and influencing executive-level stakeholders.
- Bonus: experience in mar-tech, ad-tech, or customer acquisition marketing.
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $150,000 - $200,000, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
