We are Eplan. Design, planning and engineering professionals and software specialists, driving industrial automation, integration and digital transformation. We are part of the Friedhelm Loh Group. A family-run business and global player, an innovation leader and internationally recognised as a top employer.
Our go-to-market team ensures that new products and features are successfully launched on the market – with compelling messages, structured launch plans and close cooperation between the product, marketing, sales and services departments. We are looking for you to join us at our location in Monheim am Rhein as soon as possible.
Tasks:
- Leading and managing market launch initiatives for new products and services throughout the entire launch cycle
- Developing and maintaining a global GTM strategy that combines consistent positioning with regional adaptation
- Defining customer-centric core messages and value propositions to clarify product value and use cases
- Translation of global strategy into structured frameworks, messages and concrete launch plans for regional teams
- Interface management between product development, marketing and sales to ensure cross-functional coordination
- Coordination of interdisciplinary teams to close implementation gaps and ensure timely market launch
- Creation of high-quality launch toolkits, sales materials and internal knowledge databases (wiki assets)
- Optimisation of GTM processes to increase customer acquisition, customer retention and lead generation
- Incorporation of market and customer feedback to continuously refine positioning and future activities
Profile:
- Successfully completed degree in product marketing, economics, engineering or a comparable qualification.
- Experience in managing go-to-market initiatives or in product marketing, ideally in an international environment.
- Excellent written and verbal communication skills
- Good organisational and project management skills
- Enjoy working with words and graphics, ability to present complex issues in a simple way
- Structure in managing parallel projects and a proactive approach to working in a dynamic environment
- Very good German and English skills are essential
We offer:
- We are shaping the future: globally successful, innovative and forward-looking – with the values of a family business
- We take a long-term approach to collaboration: we act responsibly, focus on team spirit and offer opportunities for personal development (e.g. Loh Academy)
- More flexibility for work and leisure: attractive working time model and opportunity for mobile working, company car included
- A wide range of additional benefits and employee offers, e.g. company pension scheme, corporate benefits, bike leasing, free drinks and employee parking, etc.
We are looking forward to receiving your online application, appreciating an indication on your availability and salary expectations. For more information, please go to https://career.friedhelm-loh-group.com or get in touch with Alexandra Sommer, tel. +49(0)2173 3964 501.
