The Chief Revenue Officer (CRO) leads all advertising revenue growth and customer relationship strategy across all Georges Media markets, including Baton Rouge, New Orleans, Acadiana, Shreveport-Bossier, St. Tammany, and regional weeklies. This is a hands-on, in-market role, working directly with sales representatives and managers to coach, develop, and execute high-performance sales activity. The CRO drives three core areas:
-
Sales leadership, management, and performance
-
Client growth and advertising strategy
-
Community, industry, and business leadership
This role partners closely with digital strategy, product, marketing, finance, news, and executive leadership to expand market share, improve customer experience, and deliver high-value advertising solutions.
Primary Responsibilities & Essential Duties
Sales Leadership & Management (Priority Focus)
-
Provide hands-on, daily sales leadership—working directly with reps and managers in the field to drive performance, improve execution, and support high-value client activity.
-
Implement and oversee all core sales management processes, including pipeline development, forecasting, account planning, and proposal strategy.
-
Ensure strong adoption of a consistent, disciplined sales process with defined best practices, behaviors, and accountability standards.
-
Recruit, coach, motivate, and develop a high-performing, digitally strong sales organization across all markets.
-
Monitor revenue pipelines and performance metrics; adjust strategy to meet or exceed growth targets.
-
Establish clear accountability through metrics, ensuring compensation structures align with expectations and performance.
Advertising Strategy & Client Growth
-
Analyze, plan, and execute strategies that drive advertising revenue growth across all markets and platforms.
-
Lead the creation and execution of multi-market revenue strategies with clear priorities and tight alignment across markets.
-
Build and strengthen senior-level client relationships, particularly at the C-suite level.
-
Prospect, pitch, and close new high-value clients across Louisiana.
-
Promote a culture of innovation, creative advertising solutions, and exceptional client service.
-
Develop standardized outreach and communication strategies across sales, marketing, and client management teams.
-
Use market research, customer insights, and competitive analysis to shape advertising strategy and product development.
Community & Business Leadership
-
Represent Georges Media as a senior leader in business, civic, and community settings.
-
Attend and support high-impact client events and community engagements across the state.
-
Expand new sales channels, partner programs, and third-party reseller opportunities.
Operational & Cross-Functional Responsibilities
-
Work with finance to manage revenue budgets, forecasting, and performance tracking.
-
Partner with digital, marketing, and product teams to strengthen digital revenue performance and enhance customer experience.
-
Foster a “lean startup” culture of experimentation, rapid iteration, and continuous learning.
Qualifications
-
Bachelor’s degree or equivalent experience preferred.
-
Minimum of five years of successful sales leadership experience.
-
Proven ability to lead high-performing sales teams in a hands-on environment.
-
Multi-market sales leadership experience
-
Strong strategic planning, communication, analytical, and interpersonal skills.
-
Experience managing revenue budgets and financial performance.
-
Deep expertise in multi-platform advertising, with strong digital capability.
-
Thorough understanding of sales processes, marketing channels, and ROI-based advertising strategy
The Advocate is an equal employment opportunity employer, committed to recruiting, developing, and promoting a diverse workforce while providing unique opportunities and career paths for our employees. We encourage applicants of all backgrounds and experience levels to apply.
Salary: Commensurate with experience
Benefits: Medical, dental, vision, Life, Short Term Disability (STD), Long Term Disability (LTD), Paternity Leave, PTO and 401k Retirement Savings company match.
