Overview
This role leads PepsiCo Foods GTM deployment, focusing on by city tier business development model design and acceleration.
This role is responsible for IDT growth and investment efficiency. Its main scope incl.:
- by city tier growth model design, key projects execution and investment management.
Responsibilities
- Develop Foods city tier segmentation and by segment acceleration model and deploy in all Divisions; deliver strong and sustainable growth in lower tier markets
- Develop and constantly upgrade Foods lower tier model; incl.:
- GTM coverage and distribution network;
- push + pull model, esp. brand activation solutions in lower tier; 3) specific growth model in key regions, e.g. anti-competition
- Implement lower tier model and projects with Division:
- ensure consistent deployment and business plan to roll out in all Divisions;
- lead effective GTM forums, processes and toolkits to enable UM/TDMs;
- build business tracking and visibility to intervent; detailed projects incl.:
- City tier distribution and activation
- New distributor incubation and development
- Anti-competition
Qualifications
- Strong understanding of China FMCG trade structures – MT/TT/wholesale
- Rich frontline experiences in business management, distributor management and operations
- Excellent problem solving intrinsics with analytical skills and clear structured thinking to define problems and framworks
- Strong & persuasive communication skills, influencing &collaboration skills
- Executive maturity, high integrity & values driven
- Willing to travel extensively to have firsthand understanding of issues across China
- Action biased and result oriented mindset
- Strategic thinking with top-down and longer term perspectives
- Leadership and influencing skills to implement in a complex environment
