About Fora
Fora is the
modern travel agency, empowering anyone with a passion for travel to build a thriving advisory business. We're modernizing the $100B+ travel agency industry by combining powerful technology, data, and community to enable thousands of entrepreneurs to build on our platform. Our
business-in-a-box platform gives travel entrepreneurs everything they need to launch and scale, from cutting-edge tools and personalized training to a
vibrant community and exclusive industry partnerships. At the heart of it all is
our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time. We believe that everyone, from seasoned professionals to first-time advisors, can build something both profitable and personal.
Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of
200+ full-time employees based in downtown
New York City.
In 2025, we announced our
$60 million Series B and C investment rounds, led by
Thrive Capital and
Insight Partners, with participation by previous investors including
Forerunner and
Heartcore Capital. We've also been recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and Built In 2025 Best Places to Work.
We're building the first truly unified platform for all travel needs—leveraging the best of human expertise and technology to transform how people plan and book travel.
About The Role
As Fora expands globally, we’re hiring an
International Sales Operations Manager to build and own the systems that power advisor acquisition across international markets. This is a high-ownership, infrastructure-focused role at the intersection of sales strategy, analytics, and operations.
Reporting to the Head of International and partnering closely with Sales and cross-functional teams, this person will shape the international sales infrastructure, enabling scalable advisor growth outside the U.S. The role combines strategic thinking with hands-on execution, including direct engagement with prospective advisors and full ownership of the international sales funnel.
Key Responsibilities
International Ops & Localization
- Design and localize the international acquisition journey, building scalable workflows and sales sequences tailored to each region’s norms and channels.
- Build and integrate new international lead-facing tools and communication channels such as WhatsApp for Business, WeChat, and Intercom.
- Identify opportunities to streamline processes, reduce manual work, and improve the advisor lead experience.
Funnel Ownership
- Own the end-to-end international advisor sales funnel in the CRM, from lead sourcing and scoring through conversion and handoff.
- Build and continuously improve inbound and outbound sales strategies to drive high-quality international pipeline.
- Create and maintain sales playbooks, outreach sequences, objection-handling guides, and scripts tailored to international markets.
- Establish funnel reporting and analytics by tracking conversion rates at each stage, identifying drop-off points, and implementing data-driven improvements.
- Host sales calls, onboarding webinars, and informational sessions for prospective advisors.
AI & Tech Enablement
- Use AI tools to improve sales efficiency, including lead qualification, follow-ups, and internal workflows.
- Build or contribute to playbooks, scripts, and automation that increase productivity across international operations.
- Partner with internal teams to test and deploy AI-driven solutions that support advisor growth at scale.
Cross-Functional Collaboration & Team Management
- Work closely with Sales, Marketing, and Product Operations to implement company-wide initiatives, experiments, and improvements.
- Act as a voice of the international advisor, sharing insights to inform product and operational decisions.
- Onboard and manage remote team members to assist with sales follow up.
Requirements
- 3-5 years of experience in a sales-focused role
- Proven experience building or improving sales processes and workflows with measurable impact on funnel performance
- Strong organizational skills with the ability to manage complex systems and multiple workflows simultaneously
- Fluency in English and at least one additional language
- Experience working with CRM platforms such as HubSpot or Salesforce
- Comfort operating in a fast-paced, evolving environment with a high degree of ownership and ambiguity
- Strong communication skills and ability to engage effectively with prospective customers and internal stakeholders
Strongly Preferred
- Experience supporting or selling into international markets across regions such as LATAM, APAC, Europe, or the Middle East
- Experience designing localized sales motions or adapting go-to-market strategies by region
- Familiarity with international communication tools and channels such as WhatsApp, WeChat, or similar platforms
- Experience using AI tools to enhance sales workflows, automation, or productivity
- Background in a startup or high-growth environment with exposure to systems-building or operational scaling
Compensation
Compensation for this role varies based on experience, with an indicative range of $90K–$130K + equity. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.
- Unlimited vacation
- Health Insurance (including an option completely covered by Fora HQ)
- Dental & Vision Insurance
- Wellhub Memberships
- 401k plan with company match
- Commuter Benefits
- Supplemental Life Insurance
- Stock Options
This role is remote-optional, but preferably based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.
Our Values
We’re forging our own path
Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.
We’re stronger together
Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.
We believe in technology
We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.
We’re here to serve
We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.
We mean business
Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.
WORK AUTHORIZATION
Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside of the United States are not subject to this requirement.
EQUAL OPPORTUNITY
Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.
