SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.
YOUR MISSION:
- Translate the BU strategy into a global merchandising strategy and drive the company’s direction towards a more focused range (range reduction) and global footprint (mandatory range)
- Drive insight into the planning across consumer, trend, market and channel insights
- Drive multi-year franchise lifecycle plans from incubation to maximization incl. line planning, forecasting and tracking
- Build seasonal playbook and global assortment plan rooted in the consumer, that drive sales and achieve the set KPI’s
- Create assortment line planning with curated consumer centric product ranges & packages that serve the needs of WHS, Retail & eCom, set GRR, distribution & segmentation, identify commercial opportunities & gaps
- Set Volume Guidance and allocation
- Drive alignment across Marketing x BUs x Commercial Functions to land cohesive and meaningful stories packages and product plans towards the consumer
- Align key stakeholders and drive projects to capture growth and meet commercial targets
- Create and land the distribution framework in alignment with the commercial functions
- Drive milestone content readiness for the BU across divisions towards improved and earlier sell-in readiness
- Drive close interaction with cluster go to market teams to drive the strategy and seasonal 360 plans into execution and capture feedback to shape future strategy
- Deliver framework and seasonal execution to ensure global communality while balancing local specific needs (mandatory range)
- Provide in-season analysis utilizing WHS & DTC data and deliver FC at key milestones providing clear calls to action required
- Lead teardowns to review performance and react to market shifts and deliver monthly marketplace recaps
- Lead the team by fostering team and talent development through coaching and mentoring. Ensure the right environment is set for the team to deliver against the business needs. Ensure the teams capabilities evolve with the business and industry needs and support their professional growth.
- Take ownership and drive consistency with your peers across categories.
YOUR TALENT:
- 12–15+ years of progressive experience in Global Merchandising, Commercial Strategy, GTM, or Business Unit leadership with focus on Sport Lifestyle Market
- Proven ownership of global, multi-market merchandising strategy at scale
- Experience leading large, cross-functional teams in a complex matrix organization
- Experience driving transformation initiatives (range simplification, process standardization, global frameworks)
- Proven ability to translate BU and corporate strategy into multi-year global merchandising roadmaps
- Strong track record of driving range reduction and portfolio focus to unlock growth and improve productivity
- Deep expertise in franchise lifecycle management (incubation → scale → maximization → renewal)
- Advanced commercial acumen across Wholesale, Retail, and eCommerce
- Data-Driven Decision Making & Performance Governance
- Ownership of KPI frameworks (revenue, margin, productivity, sell-through, GRR) at scale
- Demonstrated ability to influence senior stakeholders across Product, Marketing, Sales, Finance, and Regional leadership
- Strong executive communication skills with experience presenting to C-suite or board-level audiences
- Proven ability to create organizational alignment around focused product stories and seasonal narratives
- Experience improving sell-in readiness and milestone governance across divisions
- Experience leading senior managers and developing future leaders
- Strong coaching mindset with a focus on succession planning and capability evolution
- Highly consumer-obsessed yet commercially disciplined
- Decisive, outcome-oriented, and comfortable making high-impact trade-offs
- Strong systems thinker who builds structure without sacrificing agility
- Resilient and adaptable in dynamic, fast-paced global environments.
PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
