Job Description:
Role Overview:
- Now is your chance to join the company doing just that! Come work with and empower the biggest, most creative companies in the world and help shape the future of creativity. As a member of the Adobe for Education Product Marketing team, you will be a key player in ensuring the success of next-gen learners to express their ideas through digital creativity and fluency.
- The Sr. GTM Manager for B2B Education is a critical member of the GTM team. This global role is at the center of the success of the team delivering growth for Adobe Acrobat Studio, Adobe Creative Cloud, Adobe Express, and more through the B2B Education business.
- You will demonstrate a deep knowledge of B2B and specifically channel GTM practices. In this role, your ability to collaborate across internal Adobe teams to lead complex, cross-functional initiatives will serve you well. Successful candidates will be instrumental in helping craft the go-to-market strategy and plans, channel incentives, enablement, and pricing to drive expansion of this route to market, and ensure streamlined execution and operations against the strategy.
- You will own the tracking, metrics, and reporting for the business segment and performance management, proactively engaging the wider team to resolve challenges as well as to accelerate and build on success.
Responsibilities and duties:
- Drive field execution of go-to-market strategies by aligning cross-functional teams, enabling partners, and ensuring consistent engagement with target customer segments to accelerate growth
- Identify opportunities for new growth and own the end-to-end rollout of key initiatives to support business growth
- Understand the full picture and act as a GTM overlay to support other team members in managing the progress of programs
- Partner cross-functionally to establish frameworks that deliver pipeline growth across offerings
- Collaborate with Channel/Reseller Marketing, Sales, Finance, Operations, and Product teams to develop and execute plans that deliver quarterly and annual sales goals
- Collaborate closely with Field/Partner Marketing to develop and deliver high-impact content for channel partners, including enablement materials, messaging frameworks, and call scripts tailored to partner needs and customer engagement strategies.
- Design and manage channel incentives and pricing models to support business objectives and drive partner performance.
- Engage with country and regional leaders around the world to localize the GTM strategy and implementation for regional success
Requirements:
- BS/BA with 5-7+ years in marketing, software, high tech, or management consulting
- Channel/reseller experience a plus
- Proven leadership of cross-functional B2B teams driving impactful business initiatives
- Skilled in problem-solving, strategic decision-making, data-backed advocacy, and strong communication skills
- Global cultural awareness and collaboration with in-region teams
Preferred Skills:
- AI forward candidate (high AI literacy)
- Highly organized, with the ability to drive a program (some program management skills)
- Analytical and problem-solving
- B2B GTM experience
- Require candidate to work across XF stakeholders and global teams (May require some regular meetings outside of 9-5)
- Run meetings, schedule follow-ups, and own driving initiatives
