About Tradesmen International:
Tradesmen International is a leading workforce solutions provider dedicated to supporting the skilled trades industry. With a national footprint and a long-standing reputation for service and partnership, Tradesmen continues to evolve and invest in growth, innovation, and market investment. This is an opportunity to join an organization with a strong foundation and play a meaningful role in shaping its next phase of growth and transformation.
Position Summary
Reporting to the CEO, the Chief Revenue Officer (CRO) will define the vision and lead all company-wide activities related to revenue generation, growth, and profitability across Tradesmen International.
This executive will support all revenue-producing functions, including Field Sales Excellence, National/Strategic Accounts, Solution Sales and Operations Support, and Revenue Operations (RevOps), with a critical mandate to align sales, recruiting, and field operations in a highly distributed, local-market model.
The CRO will be accountable for top-line growth, margin expansion, and demand generation, while ensuring the company’s Total Labor Support® solutions are effectively commercialized across all markets and client segments.
This leader will establish the strategy, systems, and analytics required to forecast demand, optimize workforce utilization, and maximize revenue capture in a dynamic skilled labor market.
Role Scope & Impact
- C-Suite executive responsible for enterprise-wide revenue performance
- Develops and executes long-term revenue strategy across a national footprint
- Leads multiple senior leaders (VP+ level) across revenue functions
- Shapes organizational design, go-to-market strategy, and growth initiatives
- Directly influences company valuation through growth and margin expansion
- Key partner to Field Sales & Operations
Key Responsibilities
- Revenue Strategy & Executive Leadership
- Develop and own the company-wide revenue vision and multi-year growth strategy
- Lead execution of high-impact initiatives to achieve revenue and profitability targets
- Define KPIs and OKRs to measure performance across all revenue-generating functions
- Identify and pursue opportunities to expand revenue streams, markets, and services
- Design and deploy new products and solutions
- Lead and optimize a distributed, multi-market sales organization with matrix over site
- Align field sales, national accounts, and operations to ensure seamless execution
Drive performance across key metrics:
- Revenue growth (total and by market)
- Client acquisition and retention
- Fill rates and time-to-fill
- Gross margin / bill-pay spread
- Ensure accountability and consistency across all local markets
- Workforce Supply & Demand Alignment
Partner with recruiting and operations leadership to balance:
- Client demand
- Skilled labor supply
- Implement strategies to improve:
- Workforce utilization
- Craftworker retention and redeployment
- Sales productivity & CAC
- Align revenue strategy with real-time labor market conditions
- Pricing, Margin & Revenue Optimization
- Establish and lead data-driven pricing strategies across all markets
Optimize:
- Bill rates and pay rates
- Margin performance
- Client profitability
- Implement disciplined policies around:
- Price optimization
- Contract structuring
- Revenue capture
- Market Expansion & Client Strategy
- Analyze market conditions, competition, and customer insights to identify growth opportunities
- Expand presence in high-growth industries and geographies
- Strengthen relationships with enterprise and multi-location clients
- Position Tradesmen International as a strategic workforce partner
- Revenue Operations & Analytics
- Build and scale analytics to:
- Forecast demand and market conditions
- Identify operational inefficiencies
- Improve revenue capture
- Implement systems for: Pipeline visibility, Revenue forecasting, KPI tracking
- Drive adoption of CRM and sales enablement tools
- Organizational Design & Change Leadership
- Design and implement the future-state revenue organization
- Lead organizational change initiatives to support growth and scalability
- Establish clear structures, incentives, and accountability systems
- Build and develop a high-performance leadership team
Core Competencies
- Business Acumen & Revenue Strategy
- Cross-Functional Integration (Sales, Recruiting, Operations)
- Demand Generation & Demand Forecasting
- KPI & Performance Management
- Pricing Strategy & Margin Optimization
- Organizational Design & Change Leadership
- Strategic Planning & Market Expansion
- Financial Acumen (ROI, budgeting, margin analysis)
- Risk Management & Operational Discipline
Qualifications
- 15+ years of progressive executive leadership experience
- Proven success leading enterprise revenue functions in:
- Skilled trades staffing, workforce solutions, OR
- Construction, industrial, or field-based B2B services
- Demonstrated ability to:
- Develop and execute long-term business strategies
- Scale revenue in a decentralized operating model
- Align sales, operations, and workforce supply functions
- Strong analytical and data-driven decision-making capabilities
- Experience reporting to CEO and working with BoD / investors
Preferred Experience
- Skilled trades or industrial staffing industry experience
- Experience in a private equity-backed or high-growth environment
- Leadership of both local market teams and enterprise accounts
- Familiarity with workforce compliance, safety, and labor risk
Key Success Metrics
- Revenue growth (YoY and by segment)
- Gross margin expansion
- Client acquisition, retention, and expansion
- Fill rate and time-to-fill improvements
- Workforce utilization and productivity
- Revenue per market and per craftworker
- Adoption and growth of Total Labor Support®
- Compensation & Benefits (Market-Aligned Guidance)
Tradesmen International sits at the center of a critical market dynamic:
skilled labor scarcity + rising demand for workforce productivity.
The CRO will define how the company:
- Captures market share in a fragmented industry
- Differentiates through value-driven workforce solutions
- Aligns labor supply with client demand at scale
- Drives long-term enterprise value through disciplined revenue growth
Executive Benefits:
- Equity participation
- Remote/non-relocation opportunity
- Comprehensive health and wellness benefits
Tradesmen International is an EO employer - M/F/Veteran/Disability
