Role Purpose
Owns all CRM-related analytics for their designated market. Accountable to drive insight generation and performance planning through analytics and reporting and ability to adapt to lower automation and higher complexity environments. Support frontline sales teams by enabling data-driven decision-making, optimizing territory and coverage planning, and driving performance improvement through robust sales analytics, planning tools, and reporting. This role ensures integrity of key sales systems and tools and plays a pivotal part in translating data into actionable insights for executional excellence.
What We Can Offer You
- We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
- Our employees enjoy a generous holiday entitlement.
- Private Healthcare for employees and dependents
- Pension provision for local nationals is addressed by the statutory Employees’ Provident Fund.
- Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
- Private Life Assurance
- Product allocation so that you can enjoy our fantastic portfolio of brands.
- Every employee has the opportunity to claim up to £1,000 per year for a charity or charities for which they have raised money, volunteered their time or personally donated.
- Learning resources to help you be your best self.
Main Responsibilities
Accountabilities
- Outlet Universe Data & Systems Management- Master Data Management for Outlets/ Customers ensuring accuracy of customer records’ attributes improved e.g., duplication reduction, accurate contact & address, geotag completion)
- Audit and validate outlet master data to ensure structural integrity and accuracy.
- Enrich outlet database with geo-demographic, social, and economic attributes
- Leverage tools (e.g., Power BI, SFA reports, cash-up models) to identify performance gaps and ensure data-driven insights.
- Coverage & Callage Management- Territory/callage plan refresh cycles executed on time
- Use journey planning tools to align monthly call plans with available working days, training, and other activities.
- Support territory allocation using geo-mapping, outlet count, travel time, and sales volume to ensure balanced rep workloads.
- Regularly assess time spent in customer calling & market activations vs. admin to maximize selling efficiency.
- Quarterly analyse for efficiency improvement (Capacity Utilization) and propose changes for ensuring ideal coverage and callage based on evolving business priorities (in response to seasonality, market shifts, and brand-led initiatives) and capacity simulations.
- Identify productivity drivers and coverage gaps across territories – get to the root cause and suggest gap closure mitigation plan to respective frontline managers & sales reps.
- Continuously update and use capacity planners to evaluate the impact of sales drivers, vacancies, and new initiatives3. Performance Management & Improvement-
- Define and monitor new store acquisition targets and integrate prospecting as a measurable performance metric.
- Set and track phased KPIs such as Callage, Coverage, MES, Distribution, and Activations for each rep.
- Identify performance gaps and work with stakeholders to propose targeted interventions and improvement strategies4. Business & Financial Acumen
- Consistently apply analytical tools (e.g., cash-up models, capacity planners) to identify commercial opportunities in a standardized and scalable manner.Assist in campaign performance review using defined metrics
Key Skills & Competencies
- Strong analytical skills with hands-on experience in Excel, Power BI, and CRM/SFA systems.-Challenges data anomalies; asks the right questions before building dashboards.
- Attention to detail in data management and reporting. - Manages stakeholders calmly; closes loops; documents assumptions
- Ability to translate data into clear, actionable insights - Can explain the ‘so what’ in plain language; proposes actions, not just charts.
- Understanding of sales processes and frontline realities.
- Strong communication and cross-functional collaboration skills.
Person Specification
- Education: Bachelor’s in Engg/Stats/Economics/Math/Commerce/Analytics (or equivalent)
- Experience: 0–5 years (or relevant internships)
- Tools & Systems Exposure -Excel (advanced), Power BI, CRM/SFA (name), mapping (name), distributor sales data sources, master data repository
- Field Sales Frontline Experience
About William Grant & Sons
A HOME FOR RARE CHARACTERS
William Grant & Sons: a home where Rare Characters thrive.
We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.
At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.
OUR AGILE WORKING PHILOSOPHY
Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.
INCLUSIVE RECRUITMENT PROCESS
Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at recruitment.enquiries@wgrant.com.
