Growth Marketer — US GTM
Bengaluru / Remote · India | Full-Time
ABOUT CONTRAVAULT AI
ContraVault AI is the leading AI-powered platform for tender analysis, bid management, and cost estimation for EPC, infrastructure, energy, and power sector enterprises. We are used by India's largest contractors to bid smarter, estimate faster, and win more. Backed by Chiratae Ventures and Titan Capital, we are entering the US market in 2025 with our ATLAS deep-tech estimation engine — purpose-built for specialty mechanical contractors.
We are a company built on output, not activity. If you want structure and playbooks, this is not the right place. If you want to own a function and build something that didn't exist before — read on.
THE ROLE
This is ContraVault's most critical marketing hire. You will be the India-based engine behind our US inbound machine — responsible for generating qualified pipeline from the US market before we have a full sales team on the ground there. You will own demand generation end-to-end: paid, email, webinars, PLG conversion, and analytics.
This is not a brand role. Every initiative you run will be measured against one outcome: pipeline in dollars.
WHAT YOU WILL OWN
- US inbound pipeline — own a quarterly pipeline contribution target (in USD) and work backward from it
- LinkedIn Ads for the US market — audience targeting, creative strategy, bid optimization, A/B testing. US CPL is expensive; your job is to make every dollar earn its keep
- Email nurture infrastructure — build and operate sequences for trial users, PLG signups, and top-of-funnel leads. Map sequences to buyer stages, not just time delays
- Webinar and virtual event engine — high-intent demand generation for US enterprise buyers. Own the calendar, the co-presenters, the promotion, and the follow-up
- PLG conversion — turn free-tier users of ContraVault's form identification feature into qualified pipeline through structured nurture and PQL triggers
- Analytics and attribution — build the model that tells us what channels are generating real pipeline, not just impressions. Kill what doesn't work, double what does
- India GTM support — parallel support for India paid campaigns and nurture as needed, but US is the primary mandate
WHAT YOU MUST HAVE DONE
- Owned a pipeline contribution number — not MQLs, not clicks. Pipeline measured in ARR or ACV. If you can't quote this number precisely, you have not done this job
- Run LinkedIn Ads targeting US enterprise buyers — not boosted posts. Campaign architecture, audience segmentation, exclusions, creative testing, bid strategy
- Built or meaningfully operated email nurture sequences that convert — from signup to demo booking
- Launched an inbound function from scratch or rebuilt a broken one — you are a builder, not an inheritor
- Preferably worked at an Indian SaaS company selling into the US — Freshworks, Chargebee, BrowserStack, CleverTap, MoEngage, Postman, LeadSquared, Hasura, or similar calibre
- Used the modern B2B stack: LinkedIn Campaign Manager, Apollo or Clay, HubSpot or Salesforce, Google Analytics, and a marketing automation tool
EXPERIENCE & COMPENSATION
- Experience: 5+ years, with at least 2-3 years of India-based US market GTM
- Reporting to: CEO
- Location: Bengaluru (in person)
Compensation
₹20-30 LPA · Negotiable for an exceptional profile
