Experience: VP
Salary: $200 - $300 per hour
Job Details
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We are seeking a seasoned commercial executive to evaluate, optimize, and lead our sales organization through its next stage of growth.
This is not a traditional VP of Sales role focused solely on day-to-day sales management. Rather, we are looking for a strategic operator who can assess the current commercial landscape, identify opportunities for improvement, develop a practical growth strategy, and help drive execution across the organization.
The business currently generates approximately $8 million in annual revenue and has an established sales and marketing team in place. The successful candidate will serve as the commercial leader for the organization, providing both strategic direction and operational guidance.
This engagement will begin with an intensive assessment and discovery phase before transitioning into an ongoing fractional leadership role.
Phase 1: Assessment & Strategic Discovery (First 60 Days)
The initial phase of the engagement will focus on understanding the business, evaluating the commercial organization, and identifying opportunities for growth.
Key responsibilities include:
Commercial Assessment
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Attend and lead recurring sales meetings
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Evaluate sales performance, activity levels, and forecasting processes
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Assess territory strategies and account prioritization
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Review current KPIs, reporting, and accountability mechanisms
Distributor & Customer Evaluation
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Meet with key distributor partners
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Assess channel effectiveness and market coverage
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Identify opportunities to improve performance and drive incremental revenue
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Gather customer and market feedback
Organizational Assessment
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Evaluate sales team capabilities and structure
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Assess marketing alignment and effectiveness
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Review operating mechanisms and decision-making processes
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Identify strengths, risks, and development opportunities
Market Evaluation
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Assess market positioning and competitive differentiation
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Review conference and trade show strategy
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Evaluate market penetration opportunities and growth initiatives
Deliverable
At the conclusion of Phase 1, the executive will present:
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Commercial assessment findings
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Revenue growth opportunities
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Organizational recommendations
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Distributor and channel recommendations
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Strategic roadmap through 2027
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Tactical execution plan and priorities
Phase 2: Fractional Commercial Leadership
Following completion of the assessment phase, the executive will transition into an ongoing leadership capacity.
Responsibilities include:
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Lead execution of the approved commercial strategy
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Provide leadership and accountability for the sales organization
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Coach and develop sales and marketing personnel
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Improve forecasting, planning, and performance management
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Monitor key business and sales metrics
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Drive revenue growth initiatives
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Strengthen distributor relationships and effectiveness
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Partner with executive leadership on strategic decisions
The successful candidate will serve as the primary commercial leader for the organization while maintaining a disciplined focus on both growth and profitability.
Success Measures
Success in this role will be measured by:
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Revenue growth
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Market penetration
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Sales productivity
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Distributor effectiveness
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Forecast accuracy
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Team performance and accountability
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Strategic execution
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Profitability improvement
A key objective is maximizing revenue growth through the end of 2027 while maintaining a practical and cost-effective commercial structure.
Required Qualifications
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15+ years of progressive commercial leadership experience
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Medical device industry experience
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Experience leading national or regional sales organizations
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Proven track record of revenue growth and market expansion
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Experience developing and executing commercial strategies
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Experience evaluating and improving sales organizations
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Strong distributor and channel management experience
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Ability to influence and partner with executive leadership teams
Preferred Qualifications
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Cardiothoracic medical device experience
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Cardiac surgery market experience
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Operating Room sales experience
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Experience supporting surgeon adoption of new technologies
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Experience with implantable, procedural, or surgical products
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Prior VP Sales, CRO, General Manager, President, or Commercial Leader experience
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Previous consulting or fractional leadership experience
Location & Engagement Structure
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Flexible remote-based engagement
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Initial intensive assessment phase expected during onboarding
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Transition to ongoing fractional leadership structure
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Travel throughout the United States as needed for team meetings, distributor visits, customer engagement, and industry events
What Success Looks Like
Within the first 60 days:
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Complete a comprehensive commercial assessment
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Establish organizational priorities
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Present a strategic growth roadmap
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Identify immediate revenue opportunities
By the end of 2027:
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Accelerate revenue growth
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Improve commercial effectiveness
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Strengthen distributor performance
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Create a scalable and sustainable growth strategy
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Maximize market opportunity while maintaining profitability
A bit about us:
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We are a growing medical device organization serving the cardiothoracic surgery market through a portfolio of specialized surgical products and solutions. Our products support surgeons, hospitals, and healthcare providers across the United States and play a critical role in improving patient outcomes.
Over the past several years, we have built a strong foundation through innovative products, established customer relationships, and a dedicated commercial team. As we look ahead, our focus is on accelerating growth, strengthening our commercial strategy, and maximizing the potential of our existing market opportunities.
To support this next phase, we are seeking an experienced commercial leader who can provide executive-level guidance, evaluate our current sales organization, and help shape a sustainable growth strategy through the end of 2027.
Why join us?
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This is a unique opportunity for an accomplished medical device executive who enjoys building, optimizing, and leading organizations without the commitment of a traditional full-time executive role.
You'll have the opportunity to:
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Influence executive-level strategy and business decisions
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Shape the future growth trajectory of an established medical device business
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Work directly with executive leadership and key stakeholders
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Drive meaningful revenue growth and organizational transformation
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Leverage your expertise to create lasting impact across the organization
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Enjoy a flexible engagement structure with significant autonomy
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Help build a scalable commercial organization focused on profitable growth
This role is ideal for someone who enjoys solving business challenges, developing high-performing teams, and creating practical growth strategies that deliver measurable results.
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