About Fibeo
Fibeo is a new Scottish broadband provider preparing for launch, with a deliberately disciplined and governance-led approach to how broadband businesses are built and operated. While much of the industry prioritises short-term outcomes and financial engineering, Fibeo is being designed around operational resilience, scalable architecture and long-term customer value creation.
This is an early-stage business, but it is being built properly from day one. The foundations being established now are intended to support a nationally scalable broadband provider with strong governance, long-term ambition and the customer placed firmly at the centre of the business.
The Role
We are seeking a commercially rigorous Chief Revenue Officer to take full executive responsibility for Fibeo’s commercial function, spanning sales, marketing and brand, from pre-launch readiness through to live operations, scale-up, and beyond.
This is a formative executive appointment. The CRO will own and lead the complete customer acquisition and growth engine, ensuring commercial strategy, brand positioning, and revenue delivery are embedded from the outset and aligned with Fibeo’s customer-ownership model.
Core Responsibilities
- Define and execute Fibeo’s end-to-end commercial strategy aligned to launch and growth objectives
- Own brand strategy and positioning, working with external creative and agency partners
- Build and lead go-to-market strategy across retail and wholesale channels
- Establish and scale customer acquisition channels, including direct mail, digital and partnership marketing
- Lead pricing strategy and commercial proposition development
- Develop and manage the sales function, including channel partnerships and direct sales
- Provide structured board-level reporting on commercial performance, pipeline and growth metrics
Who We Are Looking For
- Proven CRO, CMO, CSO or senior commercial leadership experience within an ISP, telecoms or subscription-led consumer environment
- Demonstrable experience building brand and go-to-market strategy from early stage
- Experience scaling acquisition channels through high-growth phases
- Strong understanding of regulatory and advertising requirements within UK telecoms
- Experience managing significant marketing and sales budgets with a focus on efficient customer acquisition cost and long-term sustainability
- Comfortable operating at executive and board level
- Alignment with Fibeo’s long-term, customer and governance led approach
- Comfortable operating in an early-stage, equity-led environment prior to full cash remuneration
The Package
- Attractive equity participation from the outset
- Executive-level influence over long-term commercial direction
- Structured transition to cash remuneration as the business scales
- The opportunity to build a nationally scalable Scottish ISP from first principles under an industry-first ownership model
Please note: This is not a traditional salaried CRO role at inception. It is intended for a senior and established commercial leader motivated by ownership and responsibility, and who enjoys generating value through the delivery of growth and long-term outcomes.
We have ambitious plans for market entry and scale-up. We will therefore be prioritising candidates who can demonstrate readiness to move quickly. Interviews will involve an initial informal 30-min conversation with our Chief Executive. We don’t like unnecessary bureaucracy, so shortlisted applicants will then proceed to formal interview with our Chairman as the next and final stage.
