Product & AI Storytelling
- Deeply understand our AI-native product, use cases, and the customer problems it solves.
- Translate complex AI capabilities into crisp sales decks and pitch narratives.
- Build one-pagers, solution briefs, and use-case stories that hold up in a live deal.
- Craft persona-specific messaging for CXOs, business leaders, and ops leaders.
- Partner with Design to turn content into high-quality, sales-ready assets.
Sales Enablement
- Build the GTM assets that let Sales and Pre-Sales teams sell with confidence.
- Iterate messaging continuously based on real deal feedback from the field.
- Sharpen pitch flows and build out structured objection-handling content.
- Drive inbound lead generation through the website, including landing pages, content offers, and conversion-focused messaging.
- Act as content conversion lead, owning how website and content assets turn visitors into qualified pipeline.
Outcome-Led & Adoption-Focused GTM
- Anchor GTM around adoption, engagement, and measurable business impact; not just features.
- Create ROI and value-realization templates that support consultative selling.
- Extend GTM thinking past deal closure into onboarding, usage, and expansion narratives.
- Partner with Customer Success to align messaging with how customers actually realize value.
Cross-Functional GTM Partnership
- Work closely with Product, AI/Data Science, Engineering, Sales, CS, and Design.
- Consult internal and external subject-matter experts to sharpen GTM narratives.
- Act as the bridge between product innovation and market execution.
GTM Operations & Reporting
- Own end-to-end 360 GTM planning documentation for each launch, from initial scope to post-launch retro.
- Track risks and cross-team dependencies proactively, flagging blockers before they hit deal timelines.
- Run a recurring GTM performance and results reporting cadence, pulling inputs from Sales, CS, and Product.
- Refine GTM process and playbooks after each launch to improve speed and consistency for the next one.
Requirements
Must-Have Skill
- 6–10 years of experience in GTM, Product Marketing, Sales Enablement, or Strategy.
- Strong track record converting complexity into clarity and stories that sell.
- Comfortable working independently and figuring things out as you go.
- A builder mindset — you'd rather own something end-to-end than manage a team.
Nice to Have
- Experience with AI, data-heavy, or complex SaaS platforms.
- Exposure to ERP or iPaaS ecosystems (SAP, Dynamics, NetSuite, or similar).
- Background partnering directly with Pre-Sales or Customer Success on messaging.
- Proficiency with project management / GTM tracking tools (Asana, Jira, Smartsheet, or equivalent).
Domain (Strong Plus)
- iPaaS/integration fluency: comfortable with APIs, ERP, webhooks, and data flows without needing to be the engineer.
- AI-native workflow: uses AI tools to move faster across research, drafting, and analysis.
- Category creation: has sold a “why this exists” story before, not just a feature list.
Soft Skills (The Multiplier)
- Bias to ship, builder mindset, comfortable starting from a blank page.
- Buyer empathy obsesses over the customer’s actual language over internal terminology.
Benefits
- Direct exposure to two product-line marketing motions running at once — rare breadth this early in a career.
- Full ownership of marketing operations — you'll build the system, not inherit a broken one.
- Health & wellness benefits, including medical insurance for you and your dependents.
- Learning & development budget for certifications, courses, and conferences.
- Direct visibility to marketing and TA leadership — your work gets seen and credited.
- A culture built on six pillars: Strategy, Creativity, Innovation, Perseverance, Quality, and Stability.