About Papcup
Papcup is building next-generation at-home diagnostics. We're an early-stage team and this role is a broad, founder-facing generalist position that combines commercial/strategic work with running the operational backbone of the company.
The Role
We’re looking for a generalist operator who can take ambiguous, high-stakes questions and independently do the work to answer them — whether that’s a commercial opportunity, a financial question, or an operational problem.
You’ll move between analysis, execution, company operations and external relationship-building depending on what the week needs. This is a hands-on role: you’ll build the model, set up the system, run the process and follow through.
You’ll work directly with the founder, with significant autonomy and exposure to decisions across the company.
What You’ll Do
Commercial & Strategy
- Own commercial and strategic analysis — market research, competitor analysis, pricing, business cases and financial models — and turn it into clear recommendations
- Develop and launch new commercial offers, pricing and positioning based on research and analysis
- Build and manage our e-commerce and commercial infrastructure, including our online store, payment flows and CRM (e.g. Shopify, Stripe, or equivalent)
- Plan and manage paid and organic acquisition channels, including campaign setup and performance tracking
- Develop and manage relationships with external commercial and institutional partners
- Prepare materials and analysis for partner meetings, investor conversations and internal strategic decisions
- Manage commercial opportunities end-to-end — from research and qualification through follow-up and coordination — escalating strategic calls to the founder
Finance & Operations
- Own day-to-day company operations and build systems that keep a growing team organised and accountable
- Maintain budgets, financial forecasts and cash-flow visibility, and track actual spend against plan
- Manage day-to-day financial administration, including payments, invoices, purchase orders and expenses
- Coordinate grant administration, reporting and claims
- Build and maintain company processes, documentation standards and internal systems
- Own company-wide project tracking, including milestones, OKRs and KPIs
- Coordinate with accountants, suppliers, advisers and other external parties
- Spot operational gaps, propose solutions and implement them with minimal oversight
What You’ll Bring
- Strong analytical and financial modelling skills; comfort building a business case from a blank page
- Experience building or running e-commerce or direct-to-consumer commercial operations
- Strong operational judgement and the ability to build and maintain processes, not just propose them
- Working knowledge of tools such as Shopify, Stripe, CRM platforms and Mailchimp
- Experience with paid acquisition platforms and funnel/conversion analysis
- Comfort owning external relationships independently — research, outreach, meeting preparation and follow-through
- High autonomy: you can take a broad, ambiguous question and structure your own path to an answer
- Excellent written and verbal communication — you can produce something a founder, investor or partner can act on without a follow-up conversation
- Willingness to move between high-level analytical work and the unglamorous operational details required to make things happen
Nice to Have
- Prior experience in an early-stage startup, consulting or founder-facing operating role
- Experience in healthcare, diagnostics or another regulated commercial environment
- Experience managing a partner or customer pipeline from initial research through to execution
- Experience with startup financial planning, grant administration or management reporting
- Experience implementing project management, KPI or OKR systems in a small team
What We Offer
- Competitive salary plus meaningful equity
- Direct, high-exposure work with the founder across every part of the business
- Significant autonomy and scope to shape how this role and the company's operations develop
- A small, fast-moving team where your work has visible, immediate impact
