ABOUT iFLT
iFLT is building the first environmental infrastructure for nervous system regulation. The room senses the body's stress state and responds by adjusting to your physiological state, passively, without an app, a decision, or any effort required.
iFLT is not a wellness category. We position the product deliberately alongside heating, lighting, ventilation, and water: as infrastructure, not a lifestyle object. This distinction is non-negotiable — across product, language, and brand.
THE ROLE
We're looking for a commercial co-founder — our marketing guru — to take full ownership of go-to-market: from the Kickstarter launch through pricing, growth, and community, to building recurring revenue via a subscription layer and sales into workplaces and wellness venues. This is not a marketing support role; it carries full revenue and positioning ownership at co-founder level.
RESPONSIBILITIES
- Kickstarter launch: campaign structure, pricing tiers (Early Bird / Standard / Retail), goals, and timeline, coordinated with production and certification.
- Positioning & tone: keeping our language precise and grounded across every channel
- Growth strategy: building the waitlist (target: 200–400 signups by December 2026) and directing content on TikTok/Instagram in partnership with the founder.
- Business model expansion: developing the subscription offering and B2B sales into wellness spaces, clinics, corporate settings, and hospitality.
- Partnerships: building relationships with research institutions and amplifiers — with particular care around wellness-adjacent voices, making sure their own language doesn't dilute how iFLT is described publicly.
- Fundraising support: co-shaping pitch narrative and investor communication, building on the existing pitch deck.
WHAT WE'RE LOOKING FOR
- Demonstrated experience building the GTM function for a hardware or health-tech product, ideally including a crowdfunding campaign and B2B ventures
- Background in a CBDO, CMO, or comparable commercial leadership role
- Ability to translate what the product actually does into clear, credible communication
- Experience with subscription or recurring-revenue models in a hardware context
- Experience selling to/managing B2B accounts in areas like corporate wellness, hospitality, healthcare, or workplace design
- Based in Munich or able to be on-site regularly
WHAT WE OFFER
- Co-founder equity stake (terms discussed in person)
- Full decision-making authority over GTM strategy and Kickstarter architecture
- A product grounded in solid, peer-reviewed science rather than a wellness trend
- Direct collaboration with the founder and technical co-founder, with short decision paths
