Company Description Core is a women-focused movement platform designed to make fitness sustainable, intelligent, and supportive. Founded by women who experienced burnout from traditional fitness, Core blends intentional movement, deep core activation, Pilates-inspired strength, breathwork, and functional training into short, effective sessions that fit everyday life. The method emphasizes building strength from the inside out, improving posture, stability, mobility, core connection, and body awareness without extreme routines or long workout hours. Core supports people across different stages of womanhood, including beginners and postpartum recovery, with workouts tailored to modern schedules and real bodies. More than a fitness offering, Core is about helping individuals reconnect with their body in a way that feels empowering, sustainable, and grounded.
Role Description The GTM & Growth Strategist is a full-time, on-site role based in Bengaluru. This role is responsible for developing and executing go-to-market strategies for new products, programs, and campaigns, aligning positioning, messaging, and pricing with Core’s mission and target audience. The strategist will analyze market trends, customer insights, and performance data to identify growth opportunities, optimize funnels, and improve acquisition, engagement, and retention. Day-to-day work includes collaborating with marketing, product, and content teams to plan and launch initiatives, manage growth experiments, and track key metrics. The role also involves building partnerships, refining brand presence across channels, and continuously testing and iterating on strategies to drive sustainable and mission-aligned growth.
Qualifications
- Demonstrated expertise in go-to-market strategy, product positioning, and launch planning for consumer or wellness brands.
- Strong skills in growth strategy, funnel optimization, and performance analysis using data and analytics tools.
- Experience in digital marketing, including paid campaigns, lifecycle marketing, and social or community-led growth.
- Ability to conduct market and customer research, synthesize insights, and translate them into actionable plans.
- Excellent communication, collaboration, and stakeholder management skills across cross-functional teams.
- Strategic and creative problem-solving mindset, with comfort running experiments and iterating quickly.
- Prior experience in fitness, wellness, or consumer subscription products is highly beneficial.
- Bachelor’s degree in Business, Marketing, or a related field, or equivalent practical experience in growth or strategy roles.
