The ideal candidate for the Revenue Operations and Marketing Manager role possess a diverse set of skills that span across marketing, data analysis, process optimization, and cross-functional collaboration.
Key Responsibilities:
1. Marketing & Revenue Operations:
- Oversee the execution of marketing campaigns and ensure alignment with sales objectives
- Collaborate with the Tech team to manage and optimize the Marketing Automation, ensuring lead generation, nurturing, and scoring processes are effective and drive value opportunities.
- Data storytelling, using Zoho Analytics, Google Analytics to communicate the insights from the data in an understandable, engaging and actionable manner to all stakeholders
- Roll-out marketing plans for premium supplier partners that should align with the overall sales objectives
- Organize exhibitions in collaboration with the sales team
2. Process Optimization:
- Identify inefficiencies and bottlenecks in both the revenue and marketing processes; design and implement solutions to improve workflow and productivity.
- Standardize and document processes across sales, marketing, and customer success teams to ensure consistency and scalability.
3. Cross-Functional Collaboration:
- Serve as a bridge between sales, marketing, customer success and Tech team ensuring alignment and communication around shared goals.
- Active participants / leader in daily hubs to discuss performance, challenges, and opportunities for improvement.
5. Marketing & Revenue Planning:
- Develop and execute revenue & marketing plans.
- Providing insights and recommendations based on data analysis and industry best practices.
- Monitor competitive landscape and market trends and translate these into actionable marketing plans.
Qualifications
- Bachelor's degree in finance, business and or marketing
- At least 5+ years of experience in marketing operations, revenue operations, or a related role, preferably in a B2B environment.
- Ability to multi-task
- Strong communication, analytical and organizational skills