Req ID: 395600
NTT DATA strives to hire exceptional, innovative and passionate individuals who want to grow with us. If you want to be part of an inclusive, adaptable, and forward-thinking organization, apply now.
We are currently seeking a Senior Manager, Products Go-to-Market to join our team in Plano, Texas (US-TX), United States (US).
Senior Manager, Products Go-to-Market
Global Experience & Commerce
Position Overview
The Senior Manager, Products Go-to-Market (GTM) will lead go-to-market execution for the Global Experience & Commerce (GE&C) product portfolio, helping translate product capabilities into market opportunities and qualified pipeline.
Reporting to the GE&C GTM Leader, this role will work across Product, Sales, Industry, Solutioning and Pursuit teams to drive market activation, manage product-related opportunity intake, maintain visibility and accuracy of the Products pipeline, and help shape strategic opportunities.
The role serves as the primary GTM connection between the GE&C Product organization and the market, ensuring product capabilities are positioned effectively, opportunities are identified and qualified, and market and client feedback is incorporated into ongoing GTM priorities.
Key Responsibilities
Products Go-to-Market
- Lead GTM execution for the GE&C product portfolio in alignment with overall GE&C growth priorities.
- Translate product capabilities into clear market-facing value propositions, use cases and sales motions.
- Work with Product leadership to understand product capabilities, roadmap priorities, differentiators and target markets.
- Partner with industry and sales teams to identify target accounts, buyers and opportunities for GE&C products.
- Support development and ongoing refinement of product-related sales enablement materials, presentations, use cases, proof points and other GTM assets.
- Drive awareness and adoption of GE&C products across relevant sales and industry teams.
Opportunity Intake & Qualification
- Serve as the primary GTM point of contact for product-related opportunity intake.
- Manage product opportunities through the common GE&C intake and review process.
- Work with Sales, Product and Solution teams to understand client needs, opportunity context, product fit and required support.
- Help determine whether opportunities align to existing product offerings and established sales motions or require additional strategic shaping.
- Ensure appropriate GE&C resources are engaged based on the opportunity and required level of support.
- Maintain clear ownership and follow-up from initial intake through transition into the appropriate pursuit process.
Pipeline Management
- Own the ongoing accuracy and maintenance of product-related opportunities within the GE&C pipeline.
- Maintain visibility into product pipeline value, stage, status, product alignment, next actions and key dependencies.
- Work with opportunity owners to identify and resolve missing, stale or inconsistent pipeline information.
- Provide regular Products pipeline updates, insights and reporting to GE&C leadership.
- Identify trends across the pipeline, including product demand, market opportunities, pipeline gaps and areas requiring GTM action.
- Support pipeline and forecast reviews with accurate and actionable Products information.
Opportunity & Pursuit Shaping
- Engage early in qualified product opportunities to help shape the opportunity and determine the appropriate GTM and pursuit approach.
- Connect Sales with the appropriate Product, Solutioning, Industry and other GE&C resources.
- Help articulate the client problem, business outcomes, relevant product capabilities and differentiated GE&C value proposition.
- Support strategic opportunities through early-stage shaping and transition them into the appropriate pursuit and proposal support process.
- Maintain continuity between the initial opportunity, GTM strategy and downstream pursuit execution.
Product & Market Alignment
- Serve as a consistent feedback loop between Product teams and the market.
- Capture insights from client conversations, sellers, pursuits and pipeline activity to inform GTM and product priorities.
- Identify recurring client requirements, capability gaps, competitive considerations and emerging market needs.
- Partner with Product leadership to improve product positioning, market readiness and sales enablement based on market feedback.
- Help ensure new and evolving product capabilities are incorporated into the broader GE&C GTM motion.
Qualifications
- 10+ years of experience in go-to-market, sales, business development, product strategy, consulting or related roles within technology or professional services.
- 5+ years of demonstrated experience working across Product, Sales and Solution teams to develop and progress market opportunities.
- 5+ years of strong understanding of enterprise technology and digital solutions; experience in digital experience, commerce, customer experience, platforms, data/AI or related areas is preferred.
- 5+ years of experience managing or supporting opportunity intake, qualification, pipeline management and sales forecasting.
- 5+ years of demonstrated ability to translate technical or product capabilities into clear client value propositions and business outcomes.
- 5+ years of experience developing and executing GTM strategies, sales motions and enablement activities.
- 5+ years of strong commercial judgment with the ability to assess opportunity fit, prioritize resources and identify actions required to progress opportunities.
- 5+ years of strong analytical and organizational skills with disciplined attention to pipeline accuracy, follow-up and execution.
- Excellent written, verbal and executive-level communication skills.
- Ability to operate effectively across a matrixed global organization and influence stakeholders without direct authority.
- Comfortable working in an evolving environment and helping establish new processes, roles and ways of working.
Success Measures
Success in this role will be measured by the ability to:
- Establish clear and consistent GTM ownership for the GE&C Products portfolio.
- Build and maintain a qualified, accurate and actionable Products pipeline.
- Improve visibility into product-related opportunities, pipeline progression and required actions.
- Increase adoption and utilization of GE&C products across sales and industry teams.
- Improve the quality and consistency of product opportunity intake and qualification.
- Accelerate engagement of the appropriate Product, Solutioning and GTM resources on qualified opportunities.
- Increase qualified pipeline and progression of product-related opportunities.
- Create an effective feedback loop between market demand, pipeline activity and Product priorities.
- Apply a consistent GE&C GTM operating model across Products while partnering with the broader GTM organization.
Min/Required Qualifications
- 10+ years of experience in go-to-market, sales, business development, product strategy, consulting or related roles within technology or professional services.
- 10+ years of demonstrated experience working across Product, Sales and Solution teams to develop and progress market opportunities.
- 5+ years of strong understanding of enterprise technology and digital solutions; experience in digital experience, commerce, customer experience, platforms, data/AI or related areas is preferred.
- 10+ years of experience managing or supporting opportunity intake, qualification, pipeline management and sales forecasting.
- 5+ years of demonstrated ability to translate technical or product capabilities into clear client value propositions and business outcomes.
- 5+ years of experience developing and executing GTM strategies, sales motions and enablement activities.
- 5+ years of strong commercial judgment with the ability to assess opportunity fit, prioritize resources and identify actions required to progress opportunities.
- 5+ years of strong analytical and organizational skills with disciplined attention to pipeline accuracy, follow-up and execution.
About NTT DATA
NTT DATA is a $30 billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world's leading AI and digital infrastructure providers, with unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and application services. our consulting and Industry solutions help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 50 countries. We also offer clients access to a robust ecosystem of innovation centers as well as established and start-up partners. NTT DATA is a part of NTT Group, which invests over $3 billion each year in R&D.
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