Location: Paris, France
Industry: Consumer Electronics | Mobile Devices | Smart Connected Products
Job Highlights
- France Market Ownership: Drive go-to-market execution and commercial performance for mobile and AIoT product categories.
- End-to-End Product Management: Own product portfolio planning, launch execution, lifecycle management and commercial optimisation.
- Strategic Business Impact: Influence product positioning, pricing, sales performance, gross margin and market share.
- Cross-Functional Leadership: Coordinate sales, retail, marketing, channel operations and supply chain teams to deliver successful product launches.
About the Opportunity
Kaiyiee is recruiting on behalf of a confidential international consumer electronics company seeking an experienced Senior Go-to-Market Manager to drive its mobile and connected-device business in France.
This is a high-impact opportunity for a commercially driven professional who understands the French consumer electronics market and can translate consumer insights, product strategy and channel dynamics into measurable business results.
You will take ownership of go-to-market strategy and commercial execution across smartphones, tablets, kids' smartwatches and other smart connected devices.
Working closely with local commercial teams and international product stakeholders, you will bridge global product strategy with French market requirements, drive successful product launches and optimise portfolio performance throughout the product lifecycle.
Key Responsibilities
1. Country-Level GTM Strategy & Commercial Performance
- Lead go-to-market planning and execution for mobile devices, tablets, smart wearables and AIoT product categories in France.
- Take accountability for product sales performance, gross margin, market share and commercial growth.
- Develop actionable country-level GTM plans aligned with market opportunities and business objectives.
2. Product Portfolio Strategy & Market Localisation
- Translate global product strategies into locally relevant product portfolios, positioning and competitive differentiation.
- Identify French consumer preferences, market requirements and emerging product opportunities.
- Provide structured market feedback and product requirements to international product teams to support roadmap localisation.
3. Market Intelligence & Competitive Analysis
- Monitor the French consumer electronics landscape, retail channels, competitor activities and consumer trends.
- Evaluate market opportunities across product segments, price tiers and emerging connected-device categories.
- Translate market insights and seasonal commercial opportunities into practical GTM initiatives.
4. End-to-End Product Launch & Lifecycle Management
- Own cross-functional GTM planning from pre-launch preparation and market introduction through growth, maturity and product phase-out.
- Coordinate marketing, sales, retail, channel operations, supply chain and after-sales teams to ensure effective execution.
- Establish launch milestones, monitor progress, identify risks and drive timely corrective actions.
5. Demand Forecasting, Sell-In / Sell-Out & Inventory Management
- Develop accurate sell-out forecasts to support sell-in planning and inventory decisions.
- Coordinate PSI planning and monitor channel inventory, stock availability and product turnover.
- Work with supply chain and commercial teams to optimise product availability while controlling inventory exposure.
6. Pricing Strategy & Gross Margin Management
- Develop competitive pricing and product positioning strategies across different market segments.
- Monitor sales performance, pricing effectiveness, product mix and gross margin.
- Balance market share growth with sustainable commercial profitability.
7. Marketing Investment & ROI Optimisation
- Coordinate product marketing budgets and support the allocation of promotional resources.
- Evaluate marketing and promotional ROI using sell-out performance and commercial KPIs.
- Collaborate with local teams to improve product visibility, launch effectiveness and conversion performance.
What You Bring
- Bachelor's degree or above, preferably in Marketing, International Business, Business Administration, Economics or a related discipline.
- 5+ years of professional experience in consumer electronics, telecommunications, mobile devices, smart hardware or related industries.
- At least 3 years of experience in country-level product management, GTM execution, sales management or retail management.
- Strong understanding of product lifecycle management, product launches, channel dynamics and commercial performance.
- Experience applying structured marketing and business management frameworks, including the 4Ps and PDCA.
- Strong analytical capabilities, with the ability to interpret sell-in, sell-out, inventory, pricing, market share and profitability data.
- Proven ability to lead cross-functional projects and manage multiple product categories in a fast-paced business environment.
- Excellent communication, stakeholder management, accountability and cross-cultural collaboration skills.
- Professional fluency in English for international business communication.
- Willingness and ability to be based in Paris, France.
Preferred Qualifications
- Direct GTM or commercial management experience in France or another major European consumer electronics market.
- Experience with smartphones, tablets, connected wearables or other mobile and AIoT product categories.
- Familiarity with French retail distribution, key account channels and consumer electronics purchasing behaviour.
- Experience managing product-level sales forecasts, PSI, pricing and gross margin.
- Fluent French for local commercial engagement and cross-functional communication.
- Experience collaborating with international product development and supply chain teams.
Why Consider This Opportunity?
- Market-Level Responsibility: Take ownership of commercial performance and product success in a major European consumer market.
- Portfolio Influence: Shape the local GTM strategy and influence product positioning and portfolio decisions.
- End-to-End Exposure: Work across product strategy, sales planning, marketing, pricing and supply chain operations.
- International Collaboration: Connect local consumer insights with international product and commercial teams.
How to Apply
Apply directly through LinkedIn with your updated CV.
Candidates are encouraged to highlight their French or European market experience, GTM launch achievements, product categories managed, channel exposure and measurable results in sales, market share or profitability.
Confidential Recruitment: Kaiyiee is acting as the recruitment partner for a confidential client. All applications will be handled with appropriate confidentiality.
Keywords
Job Titles: Senior Go-to-Market Manager, GTM Manager, Country GTM Manager, Go-to-Market Lead, Senior Product Marketing Manager, Product Marketing Lead, Product Strategy Manager, Country Product Manager, Product Portfolio Manager, Commercial Strategy Manager, Product Lifecycle Manager, Consumer Electronics GTM Manager, Mobile Devices GTM Manager, Channel Marketing Manager, Category Manager, Market Development Manager
Industry & Product Categories: Consumer Electronics, Telecommunications, Mobile Devices, Smartphones, Mobile Phones, Tablets, Kids Smartwatches, Smart Wearables, AIoT, Connected Devices, Smart Hardware, Mobile Consumer Electronics, Consumer Technology, Smart Devices
GTM & Commercial Skills: Go-to-Market Strategy, GTM Execution, Product Launch, Product Lifecycle Management, Product Portfolio Management, Product Localisation, Market Intelligence, Competitive Analysis, Consumer Insights, Product Roadmap, Pricing Strategy, Gross Margin Management, Market Share Growth, Commercial Planning, 4P Marketing, PDCA
Sales & Supply Chain: Sell-In, Sell-Out, Sell-Through, PSI Planning, Demand Forecasting, Sales Forecasting, Inventory Management, Product Mix, Channel Management, Retail Operations, Key Account Management, Distribution Strategy, Supply Chain Coordination, Marketing ROI, Trade Marketing, Promotional Planning, Cross-Functional Project Management
French Keywords: Responsable Go-to-Market, Responsable Marketing Produit, Chef de Produit Senior, Responsable Marketing Opérationnel, Responsable Stratégie Produit, Responsable Lancement Produit, Responsable de Gamme, Stratégie Commerciale, Électronique Grand Public, Téléphonie Mobile, Smartphones, Tablettes, Montres Connectées, Objets Connectés, Gestion de Portefeuille Produits, Gestion du Cycle de Vie Produit, Prévisions des Ventes, Gestion des Stocks, Politique Tarifaire, Marge Commerciale, Distribution, Analyse du Marché, France, Paris
