About the Role
We are seeking an experienced, commercially minded Sales Operations leader to improve the effectiveness and scalability of a global sales organisation.
Based in Singapore, you will work with Sales and cross-functional teams to translate commercial strategy into operational plans. You will own sales planning, pipeline and forecasting governance, performance management, sales analytics, territory and account planning, and process improvement.
This is a hands-on leadership role. You will partner with senior sales leaders, use data to challenge assumptions, and work directly on operational issues. You will also lead, coach and develop Sales Operations team members.
Key Responsibilities
Sales Planning & Performance
- Lead annual and periodic sales planning, including target setting, territory planning, account allocation and sales capacity planning.
- Define sales performance metrics and develop dashboards and management reports that highlight performance, risks and opportunities.
- Analyse sales productivity, conversion, pipeline coverage and other commercial indicators to identify opportunities for improvement.
Pipeline & Forecasting
- Establish consistent definitions and processes for opportunities, sales stages and forecast categories.
- Partner with Sales leaders to improve forecast accuracy, identify pipeline gaps and flag risks early.
- Lead regular pipeline and forecast reviews and ensure teams follow through on agreed actions.
Sales Governance & Operating Cadence
- Establish a regular cadence for sales performance reviews, pipeline and forecast reviews, and business planning.
- Improve sales processes from lead and opportunity creation through contracting and handover.
- Identify bottlenecks and implement practical changes that improve sales productivity and speed of execution.
- Drive consistent adoption of agreed sales processes and tools across teams and regions.
Sales Analytics & Business Insights
- Analyse sales and commercial data across territories, customers, products, industries and teams to identify trends and opportunities.
- Explain what is driving performance and recommend actions based on the findings.
- Support leadership with scenario modelling and recommendations on resource allocation and investment.
Systems & Data
- Improve CRM adoption and data quality across the sales organisation.
- Partner with relevant teams to improve CRM workflows, dashboards and reporting.
- Ensure sales data is reliable and structured for management reporting and decision-making.
- Identify opportunities to automate manual reporting and sales administration.
Cross-functional Partnership
- Work with Sales, Finance, Marketing, Customer Success and other teams to coordinate activities across the commercial lifecycle.
- Partner with Finance on revenue forecasting and commercial performance reporting.
- Support initiatives to improve and scale go-to-market operations.
Team Leadership
- Lead, coach and develop Sales Operations team members.
- Set clear priorities and standards while staying directly involved in critical analysis and execution.
- Build a team that responds to business needs and applies consistent sales governance.
Requirements
- Bachelor’s degree in Business, Finance, Economics, Engineering or a related discipline.
- Around 8–12 years of experience in Sales Operations, Revenue Operations, Commercial Operations or a similar role, ideally supporting enterprise B2B sales. Candidates with more experience are also welcome.
- Experience supporting regional or global sales organisations, preferably in technology, SaaS or another complex B2B environment.
- Strong understanding of enterprise sales processes, including pipeline management, forecasting, territory planning, target setting and sales performance management.
- Strong analytical skills and the ability to turn complex data into clear commercial insights and recommendations.
- Advanced Excel skills and strong experience with CRM and business intelligence tools, such as Salesforce or an equivalent CRM platform.
- Ability to work directly with senior commercial leaders and constructively challenge assumptions using data.
- Strong communication and stakeholder management skills.
- Ability to work effectively in a fast-moving, evolving international organisation and stay hands-on in analysis and execution.
What We Are Looking For
You bring commercial judgement, analytical skills and operational discipline. You can diagnose whether a sales performance issue stems from pipeline generation, conversion, sales-cycle length, forecast accuracy, territory coverage or execution. You ask direct questions, work with teams to address the underlying issues, and build processes that can scale as the business grows.
