Liberty Beverage is seeking an accomplished Chief Sales Officer to lead our national expansion of AVANA Organic Cocktails and help build a leading emerging premium spirits brand.
AVANA is redefining the ready-to-drink cocktail category with the only USDA Certified Organic tequila- and vodka-based cocktails, combining premium ingredients, exceptional taste, and a differentiated brand proposition. With a national distribution agreement through Southern Glazer’s Wine & Spirits (SGWS), AVANA is positioned for significant growth.
What does the Chief Sales Officer do?
The CSO will lead AVANA’s national commercial strategy, distributor relationships, retail expansion, and sales execution. The CSO will be an exceptional industry leader with deep alcohol beverage experience, established distributor relationships, and a proven record of scaling emerging spirits or RTD brands.
This role is not simply about securing distribution -- the CSO will turn shelf placement into sustained retail sales, repeat orders, and profitable growth. The CSO will help shape AVANA’s sales strategy, build a high-performing commercial organization, and participate in the long-term value created by its success.
What you will be doing?
- National Sales Growth: Own revenue targets, forecasting, trade spending, and commercial performance while driving profitable expansion.
- Distributor Leadership: Lead AVANA’s SGWS relationship; motivate distributor teams, set measurable goals, track depletions, and hold teams accountable.
- Retail Sales Velocity: Secure retail placements while driving sell-through, repeat orders, merchandising execution, and sustained account-level performance.
- National Accounts: Build relationships with major liquor retailers, grocery chains, convenience stores, and strategic on-premise accounts.
- Sales & Marketing Integration: Partner with marketing on priority accounts, in-store activations, creator partnerships, sponsorships, and experiential programs that deliver measurable sales.
- Team Development: Build and lead a high-performing national sales organization supporting rapid, sustainable growth.
What we're looking for:
- Someone who is a go-getter -- you have the initiative and take charge... carpe diem!!!
- Someone who has some tech savvy -- this means you know your way around Microsoft Office and/or Google Workspace, and can teach us a thing or two about new-fangled software and programs.
- Someone who is a ball-juggler -- you can manage multiple priorities, tasks and logistics... all while staying cool as a cucumber.
- Someone who is well-organized, detail-oriented with great follow-up skills -- you're the equivalent to Leslie Knope on Parks & Rec.
- Someone who established relationships with senior executives at Southern Glazer’s Wine & Spirits or other major distribution partners -- you're nickname should be "LinkedIn" because you are well-connected.
- Someone who is resourceful -- you might not know all the answers, but you're a whiz with Google!
- Someone who has an entrepreneurial spirit -- you're like Henry "Hank" Scorpio from The Simpsons, but you're not trying to take over the world [per se].
- Someone who has strong written and verbal communication skills -- yeah, you used to be on the Debate Team in high school, and it shows!
What the ideal candidate will have up their sleeve:
- 15+ years of progressive U.S. alcohol beverage experience, including 7+ years in VP, SVP, or C-suite sales leadership.
- Demonstrated success launching and scaling emerging spirits or RTD brands.
- Proven ability to drive distributor execution, retail velocity, repeat purchases, and major national/regional retail placements.
- Strong command of the U.S. three-tier system, forecasting, trade investment, and profitable growth management.
**Liberty Beverage is an Equal Opportunity Employer**
