The Chief Revenue Officer (CRO) is responsible for creating, overseeing, and growing all revenue-generating activities within the Company. Together with other members of the executive team, the CRO will contribute to the development of and then execute on the corporate strategic plan — focusing on improving sales performance, including sales pipeline, through the expansion of existing and new customer segments and business partnerships, generate new forms of revenue, and overseeing and guiding the sales, business development, government relations and marketing functions - and ultimately strengthening processes and execution for the department as a whole. The CRO will also be instrumental in creating a strategic plan for boosting revenue streams.
Key Accountabilities:
- Partner with business leaders to execute the current corporate strategic plan and evolve additional plans for revenue growth.
- Be responsible and accountable for the performance, strategy, and alignment of the company’s revenue-generating departments, including sales and business development, government relations and marketing.
- Develop and implement strategic plan, processes and procedures for the sales, business development, government relations and marketing departments.
- Review and improve the customer journey, including the sales to operations handoff process.
- Manage the sales, business development and government relations teams to drive business growth across all customer segments, oversee the marketing staff for focusing strategy, while ensuring a best-in-class customer experience, and manage all external sales agents and resellers.
- Help maximize reach and efficiency by adding new, scalable partners in a strategic way.
- Build and foster creative teams that are committed to performance and accountability.
- Monitor the revenue pipeline and leads, adjusting as necessary for sustainable growth.
- Monitor the marketplace and analyze opportunities, providing competitive strategies and tactics.
- Remain well-connected with customers to ensure that their needs are being factored into the product development and enhancement cycles.
- Collaborate with the finance, design, estimating, and marketing teams on messaging, pricing strategies, and business models for achieving revenue goals.
- Educate sales and marketing teams on effective written and verbal communication, accountability, and strategies for sales growth and customer satisfaction.
- Identify and resolve issues across the marketing, sales, government relations and business development teams.
- Be accountable for the organization’s preparation of all bids; review and approve submission of all final bids and participate in contract negotiations.
- Conduct research and provide suggestions on the implementation of a new CRM.
- Attend industry, community and corporate events that contribute to the strategic plan.
Qualifications:
- Master’s degree (or equivalent experience) in finance, business administration or related field.
- Experience with B2G market and procurement-based sales.
- Strong understanding of the construction industry is a major asset.
- Excellent verbal and written communication.
- Passionate about goal setting and working toward the company’s goals.
Competencies for Success:
- Business Acumen: A business leader first, with the ability to measure and analyze productivity and effectiveness, form strategic product road maps, create market positioning and competitive advantages, and determine budget trade-offs with a goal of continually improving and developing sustainable results.
- Relationship Management: Ability to build relationships at all levels, and across teams as a trusted advisor, with strong self-awareness. Comfortable presenting ideas to, and engaging in meaningful discussions with, all stakeholders, including the Board of Directors.
- Adaptive Thinking: Applies critical thinking coupled with sound analysis and judgement to evaluate ideas, strategies, and outcomes.
- Strategic Orientation: Business acumen and ability to understand the drivers, financials, variables, and underlying business models our organization utilizes to generate a profit and drive toward being a sustainable organization. Able to anticipate emerging issues or outcomes based on experience and critical thinking.
- Risk Orientation: Assessment and Mitigation Skills: demonstrates sound judgement in making decisions involving complex information and dynamic situations which complements business performance. Is curious and innovative.
- Character Based Leadership: Leads with integrity, humility and transparency, courage, drive, and passion. Possess positive executive presence.
- Building High Performing Teams: Delivers results by empowering people and creating a positive work environment.
What We Offer:
Fero provides career opportunities with continuous learning and growth in parallel with competitive compensation, benefits and value offerings that support the wellbeing of our team members.
Fero International Inc. is an equal opportunity employer that is committed to diversity and inclusion and providing a workplace that is free from discrimination on all protected grounds under the Human Rights Act. We welcome all to apply including, women, visible minorities, Indigenous peoples, persons with disabilities, and persons of any sexual orientation or gender identity.
We are committed to adhering to the objectives and requirements outlined in the The Accessibility for Ontarians with Disabilities Act (AODA), and to meeting the accessibility needs of persons with disabilities in a timely manner, through the implementation of the requirements of the AODA and its applicable regulations. If you require accommodation under the AODA during any step of the application process, please advise your recruiter contact.
How To Apply:
If this opportunity interests you, we encourage you to apply as soon as possible. Please note that only candidates selected will be contacted for the next steps.
Thank you for considering a career with Fero.
