Reporting directly to the President, the Chief Revenue Officer (CRO) will be responsible for all revenue generation processes and accountable for driving optimal integration and alignment between all revenue-related functions, including marketing, sales, customer support, pricing, and revenue management. The CRO will serve as a member of the executive leadership, and directly manage the sales and marketing management teams, including interviewing, hiring, training, and developing associates; planning, assigning, and directing work; evaluating performance; rewarding associates and holding them accountable to performance standards; addressing complaints and resolving problems.
RESPONSIBILITIES
- Be responsible for all activities that generate profitable revenue.
- Create and maintain excellent communication framework across various organizational functions and share best practices to maximize profitable revenue.
- Demonstrate the ability to work with the CFO, Director of Sales, and Director of Marketing to increase revenue and improve both gross and net margins.
- Pricing strategies and execution: Implement new and existing tools and processes for determining optimal pricing that align value with specific market segments.
- Sales Performance: Tailor sales strategies and tactics which aim to sell each product to the most valuable segment with a focus on generating the most profitable review possible.
- Advertising, marketing, promotion effectiveness: Expenditures on marketing/advertising activities must generate revenue and be analyzed and refined to isolate the activities which generate the greatest ROI.
- Sales distribution effectiveness: All possible channels must be evaluated to identify the channels that provide the most effective and profitable means of distribution.
- Customer satisfaction: Corporate communications processes should maintain a complete customer feedback loop to ensure customer satisfaction.
- Serve as role model for the company values and culture and set a leadership example for others to follow.
- Assumes other duties as assigned or other tasks to be performed when the circumstances of the position change (for example, emergencies, and changes in personnel, workload, workflow or technical development).
CRITICAL CORE COMPETENCIES
- Leadership - Exhibits confidence in self and others; Inspires and motivates; Leads by example; Effectively influences actions and opinions of others; Inspires and earns both respect and trust; Provides vision and inspiration to peers and subordinates; Gives appropriate recognition to others; Mobilizes others to fulfill the vision.
- Accurately Quantify Risk – Able to assess and share the financial, emotional, relational, and physical risks of decisions through risk quantification models.
- Change Management – Willing to challenge the status quo; Develops well thought out and workable implementation plans; Brings others on board for the new course during periods of change; Able to “think on the fly” and brainstorm with others; Communicates changes effectively; Builds commitment and overcomes organizational hurdles, resistance and stall tactics ; Prepares and supports those affected by change at all levels of organization; Monitors transitions and evaluates results in an objective manner.
- Managing People – Capable of motivating individuals and teams; Includes staff effectively in planning, decision-making, facilitating and process improvement while maintaining full personal accountability; Able to make difficult decisions; Takes responsibility for subordinates' activities; Makes themselves available to staff; Provides regular performance feedback (both positive and negative); Develops subordinates' skills and encourages growth; Coaching skills; Willing to dive into the trenches with the staff; Engages in constructive conflict; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and services; Able to identify when systems need to be put in place without putting systems in place simply for the sake of having systems; Continually works to improve supervisory skills.
- Judgment - Possesses willingness and capability to make decisions even when not popular; Exhibits sound and accurate judgment; Displays ability to clearly articulate decision-making processes; Incorporates logic and data into decision-making processes; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Capable of making decisions with imperfect information; Makes timely decisions.
- Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics; Discerns critical issues from the noise of everyday problems; Able to think on feet and make decisions quickly and skillfully; Knows when to step back and consider the bigger picture; Able to gauge and address when emotions or outside forces are influencing problem solving.
- Planning/Organizing - Prioritizes and plans work activities consistent with priorities and considering magnitude of effect; Ensures follow through on plans; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks with sensitivity to the skills and capabilities of the organization; Develops realistic action plans.
- Communication/Culture – Responsible for setting the tone and inspiring those within the organization. Direct, concise, and thoughtful communication is crucial to effective leadership. Core Values of Trust, Honesty, Customer Focus, Team Spirit, Cost Consciousness and Entrepreneurialism must be supported and modeled.
THE QUALIFICATIONS
- Education - Bachelor of Science Degree, or equivalent (M.B.A., or relevant Master’s desired)
- Experience - Strategic Planning; Managing Sales and Marketing
KEY ATTRIBUTES
- Market maker: work closely with executive team and others to craft/communicate the company’s vision, then transform that vision into a long-term strategy for pioneering new markets and opportunities.
- Leading from the front: able to see and clearly communicate the vision and revenue strategy across all relevant functions and ensure the right goals are defined and met.
- Business acumen: regularly measure and analyze productivity and effectiveness, form strategic product road maps, create market positioning and competitive advantages, and determine budget trade-offs with a goal of continually improving and developing sustainable results.
- Data-driven/metrics-driven: creates a culture of accountability by setting the right metrics and tying company performance, compensation, and promotions to tangible results.
- Establish systems and coordinate data integration and reporting methodologies between, sales, operations, finance, accounting, and marketing related to revenue and cash flow monitoring.
- Wise arbiter: understands and embraces the differences between marketing and sales, while at the same time establishes processes to ensure their coordination across all revenue channels to ensure the greatest profitable revenue growth possible.
- Results-oriented: assumes a long-term, integrated perspective while also striving to drive monthly, quarterly, and full year revenue and margin results to budget or above plan. Takes accountability for both short-term success and longer-term strategy.
Job Type: Full-time
Pay: $300,000.00 - $500,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Relocation assistance
- Retirement plan
- Tuition reimbursement
- Vision insurance
Work Location: In person