Founded in 1996, mobile.de disrupted the status quo of buying and selling cars as the first online vehicle marketplace.

Today, we are Germany's largest vehicle marketplace with around 1.4 million listed cars, commercial vehicles, motorcycles and e-bikes. Both private customers and more than 40,000 registered vehicle dealers use the platform and benefit from 108 million customer visits per month. As a “one-stop shop”, mobile.de's offering includes financing and leasing solutions in addition to buying and selling - and we will not stop innovating. If you are driven by an eagerness to learn and a passion for collaboration then we should get to know each other.

mobile.de is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. We strongly encourage people from historically excluded groups to apply.

What We Offer

Meaningful Work: We are a diverse, international, highly skilled and passionate team committed to a world where people share more and waste less. Every day you will have the opportunity to make a huge difference for our users, customers as well as shape the future.

Embracing AI: We're at the forefront of integrating cutting-edge AI technologies into our operations. Being part of mobile.de you will work with and learn about AI tools, contributing to projects that leverage AI to enhance efficiency, improve customer experiences, and drive our mission forward. With an AI-first mindset, we foster a culture of continuous learning and experimentation, empowering our team to explore and apply AI in meaningful ways for the company and themselves.

Growth and Development: We are a global organisation who truly believes in growing our people. To support this we offer lots of development and training opportunities and provide a budget for our team members.

Connection and Inclusion: Our culture is the glue that holds us together. We believe in making meaningful connections and creating an inclusive atmosphere with lots of opportunities to connect both in your day to day work and through social team activities (online and offline).

About The Role

What you’ll do & Who you are

As a Senior Go-to-Market (GTM) Manager (d/f/m) at mobile.de, you’ll lead our most strategic launches and initiatives — shaping how we bring products to market and deliver value to customers.

You’ll combine strategic thinking with hands-on execution, connecting cross-functional teams and driving alignment at every stage. If you're proactive, agile, and thrive in dynamic environments, this is your chance to make a real impact.

You will report to the Head of Classifieds Business - Dealer. This is a hybrid position based in Berlin, Charlottenburg, offering flexibility to work both remotely and in-office.

Your Mission & Responsibilities

Lead End-to-End GTM Execution: Own go-to-market plans for high-impact product releases and value initiatives. Build deep commercial & product understanding and drive timely, aligned delivery across all functions, ensuring that our releases generate desired customer impact.
Act as Strategic Sparring Partner: Raise critical questions, challenge assumptions, and close process gaps. Take initiative, address blockers early, and guide teams toward effective, aligned decisions.
Ensure Strategic Fit and Iteration: Keep the bigger picture in focus — align GTM efforts with company goals, support MVP delivery, and use data and feedback to continuously optimize impact.
Unite Cross-Functional Teams: Connect Sales, Marketing, Product, and Customer Service to ensure seamless client experiences. Promote agile ways of working, rapid feedback, and strong team collaboration.
Stakeholder Alignment: Build trust across key stakeholders (Product, Tech, Design, Sales, and Commercial). Clarify roles, map responsibilities, and ensure transparency throughout execution.
Mentor and Contribute to Culture: Support junior colleagues in delivery functions. Share knowledge, encourage learning, and contribute to a culture of inclusion and growth across mobile.de.

What You Bring To The Team — must-have skills & experience

GTM Leadership: 5-8+ years’ end-to-end ownership of go-to-market strategy and execution for digital marketplaces, B2B SaaS, or classifieds—successfully launching and scaling new products or services.
Optional & a Big plus: Experience / Deep understanding of the German automotive & dealer ecosystem (car dealership workflows, relevant tools, and digitization challenges).
Cross-Functional Leadership: Proven ability to align MarCom, Sales and Product creating clarity and driving collaborative, high-impact delivery.
Hands-On & ‘making complex things work’: Comfortable defining market entry strategies and diving into details—taking initiative, closing gaps, and ensuring all stakeholders are involved and accountable..
Deep operational competence: process design, launch readiness, tools, scaling, ensuring readiness across support/ops/systems.
Data-Driven & Experimental: Use metrics and experimentation to optimize product-market fit, messaging, and pricing. Ability to define, monitor, and act on KPIs; experimentation, A/B testing; making trade‑offs based on data.
Challenger & Influencer: Confident raising tough questions and challenging assumptions to drive better decisions at all levels.
Clear Communicator: Skilled at simplifying complexity, aligning teams, and keeping stakeholders engaged.
Agile & Tech-Savvy: Thrive in fast-paced, high-growth environments; proficient in Slack, Coda, Google Workspace, and AI-powered tools.
Language skills: Fluent English obligatory; German is a strong plus (for market nuance, liaising with dealers, local customers, regulatory or partner engagement).
Travel: We’re looking for someone open to occasional travel, about 10–15%, to help strengthen key relationships and support our mission.

Benefits

Working at mobile.de comes with its perks! Enjoy the following benefits:

Recharge with 28 days of paid time off.
Stay mobile with a €50 monthly transportation/mobility allowance.
Keep growing with a development budget and access to coaching.
Family first - enjoy up to 12 (non-birth parent) or 20 (birth parent) weeks of fully paid parental leave.
Learn anytime, anywhere with our online and offline library.
Get rewarded with an attractive base salary and participation in our annual incentive plans.
Work from anywhere - up to 20 days per year from wherever you feel most productive.
Prioritize your well-being with a 24/7 Employee Assistance Programme for you and your immediate family.

mobile.de Jobs

Senior Go-to-Market (GTM) Manager (d/f/m)