Overview

Founded in 1967, ImageFIRST® is the largest and only national linen rental and laundry service specializing in the healthcare market. Acquired by private equity firm Calera Capital in 2018, ImageFIRST serves medical facilities nationwide providing linen, patient gowns, scrubs, and more while managing their clients’ linen inventory for cost management. As leaders in infection prevention, they currently own and operate the most HLAC-accredited facilities in the industry. With one of the highest customer retention rates in the industry – 97% – ImageFIRST is dedicated to improving patient satisfaction and making staff happy with our white glove service!

Check out our company page: https://www.imagefirst.com/company/

Responsibilities & Qualifications

The Vice President of Sales Effectiveness is pivotal in driving the efficiency, productivity, and effectiveness of the sales organization. This strategic position involves strategy, training, enablement, and operations to empower sales teams, enhance their skills, and accelerate revenue growth. This leader collaborates closely with sales leadership, cross-functional teams, and stakeholders to align sales initiatives with business objectives and sales strategies. This key leadership role reports directly to the Chief Revenue Officer to align on strategy and execution.

Responsibilities:

Strategy and Alignment

- Partner with Sales Leadership to identify all strategies, goals, and expectations hitting sales
- Identify metrics and expectations for each initiative and partner with CRO to deploy change communication around these for buy in and transparency.
- Prioritize and organize initiatives by level of ROI, impact, effort, and integration. .
- Manage, deploy, and measure initiatives.
- Partner with cross-functional team to create a sales scorecard, expectations, and policy for all sales to promote cross functional collaboration and transparency

Sales Training and Development

- Conduct analysis through surveys, interviews, rep observations, and focus groups to understand pain points and areas of opportunity to shorten the sales cycle and maximize the growth potential.
- Develop architectural structure for all sales programs (format, materials, designs, and tools needed)
- Collaborate with subject matter experts to ensure training materials are accurate, relevant, and aligned with organizational goals.
- Leverage the LMS to automate and streamline processes.
- Implement activities and metrics to drive and capture growth.

Enablement (Content and Collateral Development)

- Content advisor and liaison - Partner with marketing and product teams to ensure collateral, presentations, and resources directly reflect the sales process and customer needs.
- Ensure sales content is relevant, compelling, and tailored.
- Establish processes with marketing partners to continually refine and improve sales assets.
- Evaluate, implement, and optimize sales enablement platforms, CRM systems, and sales productivity tools to support sales effectiveness and efficiency.
- Provide training, guidance, and support to sales teams on the use of sales tools and technology.
- Create a sales advisory board and host monthly meetings to bounce ideas and get feedback on initiatives, training, and topics needed – voice of sale

The ideal candidate will have:

7+ years of experience in sales enablement, sales operations, or related roles, with at least 3 years in leadership positions.
Learning and development strategy, content development, and facilitation experience.
Bachelor's degree in Communications, Marketing, Sales, or related field.
Proven track record of designing, implementing, and managing successful sales enablement programs and initiatives.
Strong understanding of sales methodologies and sales processes.
Experience with sales enablement platforms, CRM systems, and sales productivity tools.
Excellent communication, presentation, and interpersonal skills.
Strategic mindset with the ability to think critically, solve complex problems, and drive results.
Ability to collaborate effectively cross-functionally and build strong relationships with stakeholders at all levels of the organization.
Ability to Travel 50%+

Company Values & Benefits

Required Competencies:

Be Respectful: Value all we come in contact with
Be Remarkable: Create a positive moment with every interaction
Be Safe: Keep ourselves and those around us safe
Be Honest: Be guided by truthfulness in all we do

Benefits:

Competitive pay
Medical, Dental, Vision
Pet, Legal, and Hospital Indemnity Insurance
401k (match)
Paid Time Off Package
Great company culture
Collaborative team environment

EOE / Drug-Free Workplace

We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by applicable law. We are fueled by the talent, passion, and diversity of our associates.

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Vice President of Sales Effectiveness