The Chief Revenue Officer will play a pivotal role in driving our revenue growth, developing and executing go-to-market strategies, and fostering a tech-forward culture. This individual will lead our sales, marketing, and business development efforts, ensuring alignment across departments to optimize performance, achieve revenue growth targets for multiple channels, and enhance market presence.

LOCATION

Onsite – Fort Worth, TX; 40% travel required.

Compensation

This position has a competitive compensation package that combines base salary plus a bonus potential of up to 40% of base salary.

Responsibilities

Strategic Leadership:
Develop and execute comprehensive revenue strategies that align with the company's vision and growth objectives
Collaborate with the executive team to refine the company's overall business strategy
Go-to-Market Strategy:
Design and implement innovative go-to-market strategies to penetrate new geographic markets and industry segments
Utilize market research and competitive analysis to inform pricing and product positioning
Partner with Executive Leadership Partners to assess and pursue potential acquisition opportunities
Compensation Strategy:
Create and manage effective compensation strategies that attract, retain, and motivate top sales and marketing talent
Partner with Sales Enablement and IT Development teams to measure and drive performance, ensuring transparency in sales team compensation and regional sales goal progress
Implement and manage necessary sales enablement resources, tools, and performance dashboards to analyze performance metrics aligned with revenue goals
Marketing Leadership:
Oversee the Marketing Director and team, including digital marketing, creative/branding, communications, events, marketing technology, and analytics
Ensure a cohesive marketing strategy that leverages technology and data analytics to foster a productive partnership between sales and marketing teams, enhancing customer engagement and acquisition
Sales Management:
Lead and mentor the sales team, fostering a culture of collaboration, growth, achievement, and accountability
Establish performance metrics and KPIs to track sales effectiveness and revenue growth
Design and implement a robust, long-term sales organizational structure that effectively supports the company's expanding customer base and aligns with future revenue objectives
Cross-Functional Collaboration:
Work closely with sales, customer service, credit, operations, and marketing to ensure alignment and execution of revenue strategies
Data-Driven Decision Making:
Utilize data analytics to monitor market trends, customer behavior, and sales performance
Adapt strategies based on insights to drive continuous improvement and innovation
Technology and Forecasting:
Own the sales demand forecasting process, providing accurate and insightful regional sales forecasts
Partner with sales enablement, marketing technology, and development teams to build robust sales performance and activity reporting
Promote a tech-forward approach to integrate tools and platforms that enhance customer experience and operational efficiency

Requirements

MUST HAVE:
Proven experience as a Chief Revenue Officer, EVP/VP of Sales, or similar role in the equipment rental or related industry
Strong understanding of technology and data analytics trends and their application in sales and marketing
Demonstrated expertise in developing successful go-to-market strategies with significant revenue-generating impact
Extensive experience in compensation strategy and performance management
Exceptional leadership and team-building skills, with a track record of managing a minimum of $400M+ in annual revenue and achieving significant growth in a fast-paced environment, preferably on a national scale
Strong analytical skills with a focus on data-driven decision-making
Excellent communication and interpersonal skills, with the ability to influence, engage, and build relationships with stakeholders at all levels
NICE TO HAVE:
M&A experience
Experience building, managing, and maintaining engagement with hybrid and remote teams
In-depth knowledge of various marketing facets, including digital marketing, brand management, and customer acquisition

PTR Premier Truck Rental Jobs

Chief Revenue Officer