Chief Marketing and Sales Officer

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Medora, ND

Description

Title:Chief Marketing and Sales Officer

Location:Medora, ND or Bismarck, ND

Our Company

There’s no organization quite like the Theodore Roosevelt Medora Foundation (TRMF). We’re a premiere tourism operation—and we’re a 501c(3) non-profit. We welcome hundreds of thousands of guests to an exciting, diverse lineup of entertainment, historical, and educational attractions—and we work tirelessly to connect people to Medora for positive life changing experiences.

TRMF was established in 1986—but our story begins before that. In 1962, nationally renowned businessman Harold Schafer took an interest in a historic old town named Medora. He loved its history, its striking location, and its potential to inspire others. So, he began revitalizing the old town: he restored a historic hotel, brought the Medora Musical to town, and so much more.

It was 1986 when the Schafer family, with Harold ready to retire from business, donated all they’d created in Medora to establish the non-profit Theodore Roosevelt Medora Foundation.

In the years since, we have grown from a staff of a handful of folks to more than 85 full-time employees, with hundreds more seasonal workers and over 650 volunteers. We have awarded hundreds of thousands of dollars’ worth of scholarships to our staff. The Medora Musical has earned the attention of The New York Times. And we have earned a reputation as the #1 tourism and hospitality provider in North Dakota.

We are a team of people who draw inspiration from Medora. We deeply respect this place, and the people we meet here. We deliver excellence in hospitality. We work with creativity and integrity. We are a family that values family.

We are the Theodore Roosevelt Medora Foundation.

Summary/Objective

The Chief Marketing and Sales Officer will assume leadership responsibilities on the executive team. The role will oversee the marketing and sales departments. The ideal candidate will have successful leadership experience in marketing and sales, with marketing being the primary emphasis; has a flexible schedule and is a multi-faceted communicator. We seek a leader who will be passionate about Medora and the North Dakota Badlands and communicating the Theodore Roosevelt Medora Foundations (TRMFs) mission and vision.

Marketing Duties/Responsibilities

Develop and implement comprehensive marketing plans, utilizing paid and trade media, social, print, video, and salespersons to drive brand visibility and customer engagement.

Lead the marketing team to achieve TRMF’s desired success.

Identify new market segments that will benefit from TRMF products.

Prepares effective advertising campaigns based on market research.

Maintain knowledge on emerging products and services.

Collaborate with senior executives to develop growth plans for the organization.

Forecast, draft, implement, and oversee the department’s operating budget.

Lead development of marketing strategy by collaborating closely with clients, managers, creatives, content providers, and distribution partners to create effective plans focused on growing the audience for our products and services.

Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales.

Manage and develop digital marketing strategies for various product introductions.

Lead email marketing efforts utilizing testing methods to ensure best results.

Monitor digital analytics to ensure ROI justifies the spend.

Ensure the website is current, accurate and effective.

Attend conventions, conferences, and trade shows, prepare engaging displays and collateral as needed, and provide post-event reports and analysis.

Expert at storytelling through multimedia production including video, photo, written, and audio content.

Collaborate with the Development Director on philanthropic marketing.

Lead communications for TRMF accomplishments, team achievements and awards, and other organizational announcements through news releases.

Agency collaboration: Manage relationships with advertising agencies to ensure effective campaign execution and ROI. Leverage agency expertise for creative development, media buying, and strategic planning.

Assumes point of contact for TRMF crisis communication plan and additional media inquiry needs.

Perform Other Related Duties As Required.

Sales Duties/Responsibilities

Provide leadership to the sales team.

Motivate and encourage sales team to ensure quotas are met.

Collaborate with executive leadership to develop sales quotas and strategies.

Manage relationships and communicate with customers to grow sales and enhance TRMF’s reputation in the hospitality industry.

Conduct meetings regularly with staff to review pipeline, resolve challenges, and brainstorm viable solutions, and provide training to ensure team is consistently performing above standard.

Go into the field to seek, contact, and negotiate with potential and current customers and attain sales for TRMF.

Review and analyze sales and operational records and reports; uses data to project sales, determine profitability and targets, and identify potential new markets.

Identify and analyze customer preferences to properly direct sales efforts.

Consult with potential customers to understand their needs; identify and suggest equipment, products, or services that will meet those needs.

Resolve customer complaints, staffing problems, and other issues that may interfere with efficient sales operations.

Prepare sales budget; monitors and approves expenses.

Function as company representative at trade association meetings.

Consistently utilized Salesforce to document sales activity and client/prospect details and provide weekly sales reports.

Supervisory Responsibilities –

Recruit, interview, hire, and train supervisory and management staff in the departments.

Oversee the daily workflow of the departments.

Provide constructive and timely performance evaluations.

Manage discipline and termination of employees and in accordance with company policy.

Required Skills/Abilities

Proven experience in both agency collaboration and leading in-house marketing teams.

Excellent storytelling and verbal and written communication skills

Thorough understanding of market developments.

Thorough understanding of marketing strategies and practices.

Excellent interpersonal and customer service skills.

Excellent organizational skills and attention to detail.

Strong analytical and critical thinking skills.

Strong leadership and team management skills.

Proficiency with Teams, Text, email, Zoom, LinkedIn, and other social media platforms.

Proficient with Sales Force, Adobe Suite, Canva, and Microsoft Office Suite.

A strong commitment and passion for Medora, The Badlands and helping people.

Flexible, ready, and able to adapt to change.

Required Education And Experience

Bachelor’s degree in marketing, Business, or related field; or equivalent in education and/or experience. Master’s degree preferred.

At least five years of experience in marketing and long-range planning required.

Three to five years of related experience writing and editing projects; portfolio of relevant previous projects highly preferred.

Demonstrated Experience In Mass Communication Marketing Preferred.

Experience in writing promotional emails, drip campaigns and press releases.

Experience using Salesforce.

Work Environment

This position is in an office environment. Evenings, weekends, and holidays required as needed. This is a hybrid position with up to 75% of the time in Medora during the operating season spanning May through October.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Prolonged periods of sitting at a desk and working on a computer.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Must be able to lift to 15 lbs. at times.

AAP/EEO Statement

It is the policy of TRMF to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, TRMF will provide reasonable accommodations for qualified individuals with disabilities.

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Chief Marketing and Sales Officer Theodore Roosevelt Medora Foundation