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Job Description

Job Title: Digital Go-to-Market Lead

Location: Mumbai, India

About the role:

The incumbent will be responsible for driving creative disruption through digital technologies and data analytics to valorize access to treatment and better patient outcomes for Oncology and GI franchises.

The incumbent will be expected to integrate truly omnichannel Digital engagement powered by Digital Marketing levers and insights with streamlined operations at scale for India growth and launch products and other key products part of BU. She/He is expected to leverage Global Platforms for Customer Relationship Management (CRM), Omni-channel Engagement (OCE) , NBA ( Next Best Action) and work closely with cross functional teams in India and region to drive personalized HCP engagement across channels and also drive Digital Health solutions for patients.

Additionally, the incumbent shall support the DD&T leadership in building digital capability framework for the organization and developing digital talent across the organization.

How you will contribute:

Develop the digital engagement roadmap driving omnichannel approach, providing consistent experience to customers
Work closely with product marketers and identify digital marketing levers and channels for execution
Understand customer journey and deploy digital interventions to have maximize outreach and engagement
Ensures the interoperability of the enterprise level customer channel ecosystem, digital services and products within the different functional and business solution landscape.
Support the leadership in building capability in the organization from process, people and technology perspectives to continue to drive adoption of digital products and solutions, including CRM, NBA, Content Excellence and OCE in India.
Act as the execution arm of engagement and experience solutions to ensure high adoption and utilisation within the business teams
Ensure that India business needs are collected and work with regional NBA / CRM/ OCE product leads in collecting ideas and setting priorities for development
Collaborate with other markets to leverage on the existing digital tools & explore possibility of localizing it
End-to-end coordination of digital health solutions development for allocated scalable use cases.
Build capability in the organization to maintain the digital health solutions after launch, from process, people and technology perspectives.
Manage and monitor the successful delivery of digital patient journey solutions to shape access.

What you bring to Takeda:

Experience and Education

Bachelor’s degree must; MBA (preferred)
8-10 years of total experience including 3-4 years of experience in, Digital Marketing, Customer experience, and Omnichannel Digital engagement
Good understanding of Indian Healthcare market/pharmaceutical industry
Ability to work in a matrix organization
Ability to develop and execute structured project plans
Requirement for compliance to highest ethical standards
Sound understanding of the use of digital and multi-channel routes of stakeholder engagement

Critical Skills and Competencies

Brand and Business Acumen
Customer Experience Design and Operations
Omnichannel Engagement
Content Management
Insight & Analytics
Strategy & communications
Stakeholder management and communications
Agile, SDLC, UI / UX and project management tools and methodologies
Resources & Demand management
Governance tools and methodologies

Critical Behaviors

Can effectively manage change and shift gears comfortably; highly effective in ambiguous environments; able to deliver expected results with minimal direction and guidance.
Ability to manage multiple assignments, applying proven capability to assess competing priorities in a high energy, fast-paced environment in a geographically dispersed organization.
Good decision-making and problem-solving skills; proven research skills to gather data, best practices and points of view to ensure well-grounded judgment.
Strong stakeholder management skills and demonstrated success in influencing stakeholders
Self-directed, executor with experience rapidly implementing new tools and processes
Excellent interpersonal skills and experience working with others in high-pressure situations
Demonstrates business acumen and translate these into actionable and compelling talent management initiatives
Demonstrates curiosity and capacity for learning

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

Empowering our people to shine:

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

Mumbai, India

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Takeda Pharmaceutical Jobs

Digital Go-to-Market Lead