About Us

Doggy Paddle is a rebellious canned whiskey cocktail brand. We’re not here to play it safe - we’re here to make whiskey fun, flavorful, and unapologetically bold. Founded by a lawyer-turned-whiskey-entrepreneur, Doggy Paddle is all about flipping the script. Our mission? Make whiskey accessible, crushable, and the go-to choice for anyone tired of vodka sodas and tequila clichés.

We are launching in NYC with one simple goal: get our premium bourbon-based cocktails into as many hands, fridges, and bar backs as possible.

The Role: Founding Salesperson

This is not your typical sales gig. You’re not inheriting a pipeline or dialing from a script. You’re boots-on-the-ground, knocking on bar doors, dropping off sample kits, and following up with flair. You’ll be one of our first sales hires and a critical part of our early growth-building relationships with liquor stores, bar owners, distributors, and anyone who moves cases.

You’ll help shape the strategy, refine our pitch, and close the deals that get Doggy Paddle stocked, poured, and loved. You’ll be selling a product people want to drink - but they need to taste it first. Your job is to get it in front of them and make it stick.

What You’ll Do

Own the full sales cycle from first taste to final PO - pitching, sampling, following up, and closing
Build and manage relationships with liquor store buyers, bar managers, and distribution reps across NYC and beyond
Drop off samples, follow up with confidence, and leave behind materials that get attention
Track leads, feedback, and conversions - helping us learn what works and where to double down
Be the face of the brand at tastings, events, and industry meetups
Collaborate with marketing and leadership to refine our sales strategy, target accounts, and pitch materials
Stay plugged into the RTD landscape and report back on competitor moves and market trends

Who You Are

Hustler with heart - you’re energized by building something from scratch and love a good challenge
Comfortable working autonomously and managing your own time, territory, and tactics
Not afraid to hear “no,” and always curious enough to find a “yes”
Confident communicator who can sell without sounding like a salesperson
Passionate about brands, culture, and beverages—and excited to make Doggy Paddle a breakout name
Proficient in basic tools like Google Docs and Sheets
Must be 21+

Bonus Points

You’ve worked in the alcohol space and know how to get products onto shelves and into coolers
You’re familiar with NYC’s bar and retail scene and already know who to call
You’ve got a creative streak and want to contribute ideas beyond sales - marketing, events, content, etc.

Comp & Perks

Commission only - based on sales made

Flexi

ble hours and remote-friendly workflow, though some in-person hustle is requiredReal career growth - opportunity to become Head of Sales as we scaleFree merch, access to a tasty product and real-world sales experience.

Ready to Dive In?

If you want to help rewrite the whiskey playbook and get in early on a high-upside brand with a fresh voice, we want to meet you. Let’s make waves.

Interested? DM us on Instagram (@doggypaddlewhiskey) or email your name and social handle to josh@doggypaddlewhiskey.co

*This is a commission only role*

*Must be 21 years or older" I

Doggy Paddle Whiskey Jobs

Sales Operations Manager