Focus Camera is seeking a strategic and results-driven Chief Revenue Officer (CRO) to lead and scale the company’s commercial organization. This executive role will oversee Purchasing, Marketing, and B2B/Enterprise Sales while helping shape the long-term growth strategy of the business.

The CRO will be responsible for strengthening vendor relationships, expanding enterprise and institutional business, improving marketing effectiveness, and ensuring the company’s commercial operations are aligned, scalable, and profitable.

This role is ideal for a strong operator and business builder who understands how to combine strategy, leadership, analytics, and execution to drive meaningful growth.

Core Responsibilities

Purchasing & Vendor Management

Oversee the Purchasing department and overall vendor health across the company
Strengthen relationships with existing vendors while identifying opportunities for expansion and growth
Review product assortment, pricing strategies, and category opportunities
Work closely with buyers to improve profitability, inventory planning, and vendor partnerships
Lead high-level vendor meetings and negotiations

B2B & Enterprise Growth

Oversee the company’s B2B, government, education, and enterprise sales divisions
Build scalable processes and accountability across the B2B organization
Drive growth through strategic partnerships, institutional relationships, and reseller channels
Improve CRM structure, reporting, quote tracking, and operational workflows
Establish measurable growth plans and long-term revenue strategies

Marketing Leadership

Oversee the Marketing department across digital, vendor-funded, website, and event marketing initiatives
Ensure marketing efforts directly contribute to revenue growth and measurable business results
Strengthen vendor marketing partnerships and MDF opportunities
Work closely with ecommerce and platform teams to improve campaign performance and conversion
Support branding, customer acquisition, and long-term commercial positioning

Strategic Leadership

Build long-term commercial growth strategies for the company
Improve communication and alignment between Purchasing, Marketing, Ecommerce, Operations, and Finance
Develop KPI reporting and accountability structures across all commercial departments
Identify operational inefficiencies and opportunities for automation or process improvement
Participate in executive planning, budgeting, and growth initiatives

Qualifications

5+ years of leadership experience in ecommerce, or commercial operations
Strong experience managing purchasing, sales, marketing, or vendor-driven organizations
Proven ability to grow revenue while maintaining profitability and operational structure
Experience building teams, systems, and scalable processes
Strong analytical, communication, and leadership skills
Ability to operate both strategically and hands-on in a fast-paced environment
Experience with ecommerce marketplaces, B2B operations, and vendor relationships strongly preferred

What We Offer

Opportunity to lead and shape the commercial future of a growing company
Executive-level influence and ownership across key business functions
Collaborative and entrepreneurial work environment
Competitive compensation package and long-term growth opportunity

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Chief Revenue Officer