General Summary of the Position

The Sales Operations Manager is instrumental in supporting the scalability and efficiency of our sales force through operational excellence, data-driven insights, and seamless process execution. The Sales Operations Manager will partner closely with cross-functional teams to use their deep experience in sales analytics, CRM systems, forecasting, and compliance within a regulated healthcare environment to support the achievement of Rhythmlink’s Strategic Growth Plan. This position reports to the Chief Commercial Officer (CCO)

Essential Functions

(Essential functions, as defined under the Americans with Disabilities Act, may include the following tasks, knowledge, skills, and other characteristics. This list of tasks is not a comprehensive listing of all functions and tasks performed by this position. It does not imply that this position performs all of the duties listed, nor does it necessarily list all possible duties that may be assigned.)

Must be able to use typical office equipment, including, but not limited to, telephone, fax machine, copier, and computer.
May be required to lift items up to 25 pounds in weight
Must be able to sit for extended periods of time at a desk.
Must be able to occasionally travel up to an estimated 15% annually

Knowledge, Skills, and Abilities

Sales Strategy & Opportunity Analysis

Use business intelligence to analyze market trends, customer needs, and the competitive landscape to assess pathways for rapid business growth.
Provide financial analysis to support strategic recommendations for commercial infrastructure in which to invest and/or build.
Analyze sales funnel metrics (e.g., lead conversion, deal velocity, average selling price) to support decision-making and coaching.
Conduct benchmarking, financial ROI models, risk assessment, and market analysis studies (market size, penetration, sales coverage, local reimbursement trends) and present measurable and actionable recommendations to the CCO and senior leadership of the commercial team.
Complete reports and/or presentations for leadership and the Board of Directors.

Sales Planning

Lead annual sales planning, including territory design, quota allocation, and resource mapping.
Coordinate monthly and quarterly sales forecasts with sales leadership and regional teams.
Identify research and evaluate issues that affect the productivity, profitability, and growth of each sales channel.
Analyze variances between forecast and actuals; provide reports to Finance and Supply Chain to support demand planning.
Incorporate insights from marketing campaigns, contracted volumes, tenders, and seasonal trends into forecast accuracy.

Performance Optimization

Serve as CRM lead for the organization (e.g., Salesforce), responsible for user training, data governance, reporting automation, and system improvements.
Develop and distribute dashboards and reports tracking revenue, quota attainment, pipeline health, product mix, and territory performance.
Maintain fluency with Power BI and reporting tools, including CRM applications (such as Salesforce) and querying techniques (Power BI, Syspro, MS Access).
Lead the rollout of new tools (e.g., CPQ, BI dashboards, digital catalogs) to improve sales efficiency and customer engagement.
Drive continuous improvements in data quality, implementing rules for validation, duplicate management, and pipeline hygiene.

Sales Support & Administration

Manage monthly/quarterly/annual sales planning and administration activities, including, but not limited to:

Field force configuration

Budget Management

Territory Alignment

Sales Performance Reporting

Price council meetings

Sales Analytics

Quota and Targets

Compensation Management

Sales Forecasting

Lead Price Council meetings and support decisions which optimize profitability while seeking to align pricing and contracting decisions across hospitals, IDN’s, and GPO’s.
Coordinate with the sales team on customer quotes to align with Rhythmlink's pricing strategy
Coordinate the processes for timely sales reviews, promotions, and merit increases.
Oversee quote and contract administration, including pricing approvals, discount levels, and customer onboarding documentation.
Develop, implement, and manage a system to record and ensure all terms of customer contracts are adhered to, including discount programs, pricing changes, expirations, and renewals.
Calculate and validate sales commissions and bonuses, working closely with Finance and HR.
Recommend territory adjustments based on performance data, market shifts, or personnel changes.
Manage design and administration of the Sales incentive compensation, contests, and awards program, ensuring such programs are designed to enable sales quota achievement and sales personnel retention.
Support new hire onboarding with training on tools, processes, and compliance guidelines.

Compliance & Quality Oversight

Monitor the performance of sales programs and personnel to ensure compliance with all regulatory, quality, and patient directives, and conduct all interactions adhering to the Rhythmlink standards.
Manage audit-ready documentation of sales activities, customer interactions, and contract workflows.
Deliver compliance training and system usage guidance to the sales team.

Cross-Functional Collaboration

Manage the monthly/quarterly/annual US Sales Budget planning process in collaboration with Finance and Commercial Team.
Collaborate with Marketing, Regulatory Affairs, Finance, Supply Chain, and IT to support new product launches, promotions, pricing updates, and inventory management.
Serve as the central point of contact for ad-hoc commercial analysis and reporting for all corporate departments.
Resolve sales credit disputes and reconcile discrepancies.

Education, Training, and Experience

Bachelor’s degree in Business, Finance or other related degree (Master’s degree or MBA preferred).
Minimum 7 years’ experience in Sales Operations, Commercial Excellence, or Finance, ideally in the medical device industry.
Strong expertise in CRM systems (e.g., Salesforce), ERP (e.g., Syspro), and BI tools (e.g., Power BI, Tableau, Excel).
Proven track record in managing sales forecasts, commission plans, and sales process optimization.
Understanding of healthcare compliance regulations (e.g., EU MDR, Sunshine Act, HCP, HIPAA).
Excellent communication, analytical, and cross-functional collaboration skills.

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Additional responsibilities and duties will be required depending on a variety of factors.

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Sales Operations Manager