BSN SPORTS, A VARSITY BRANDS COMPANY - THE RECOGNIZED LEADER IN TEAM ATHLETIC GEAR

For over 50 years, BSN SPORTS has been the largest team sporting goods equipment and apparel distributor of choice in the United States. Our 3,000 BSN SPORTS employees strive to support the Heart of the Game by putting valuable time back into the day of coaches and administrators through excellent service platforms. Our company mission is simple: Save coaches and administrators time with everything they do off the field so they have more time to impact young lives on it.

WORK TYPE: Full Time Hybrid - in office Monday-Thursday and work from home Friday

LOCATION DETAILS: Farmers Branch, TX

How You Will Make An Impact

BSN SPORTS is hiring a Sr. Business Analyst - Sales Ops to join our team at our Headquarters in Farmers Branch, TX and serve in one of the most dynamic industries in the world: sports. As a part of the BSN Team, your work will have an impact on so many individuals from youth leagues and schools to corporate offices by increasing pride and community spirit.

The Senior Business Analyst – Sales Operations is a strategic analytics partner to the Sales team, including sales support, sales operations and sales enablement. This role is responsible for transforming data into actionable insights, building business cases and financial models, supporting planning and forecasting, and delivering executive-ready Tableau reporting that informs key commercial decisions. This role sits within Sales Operations and serves as a bridge between strategy, analytics, and execution to improve sales productivity, expand margins, and drive profitable growth.

What You Will Do

Commercial & Sales Analytics:

Serve as the primary analytics partner to Sales Operations and Sales Leadership
Analyze sales performance & identify risks, trends, and upside opportunities in sales performance

Business Case Development & Financial Modeling:

Build ROI models for sales initiatives, pricing, compensation changes, and technology investments
Perform scenario and sensitivity modeling to evaluate outcomes
Partner with Finance on assumptions and validation

Planning, Forecasting & Performance Management:

Support Annual Operating Plan (AOP) and rolling forecast cycles
Develop standardized KPIs and performance scorecards
Support capacity and headcount modeling

Reporting & Tableau Development:

Build and maintain Tableau dashboards for executives, sales leaders, and field management
Automate recurring performance reporting
Ensure accuracy and data governance

Data Management & Enablement:

Partner with IT to integrate CRM, ERP, and other data sources, as needed
Validate data pipelines and reconcile discrepancies

Cross-Functional Decision Support:

Support initiatives across Sales & present insights and recommendations to executive leadership

Qualifications

KNOWLEDGE/SKILLS/ABILITIES

Advanced proficiency in SQL, Excel, and Tableau
Strong financial modeling and executive communication skills
Strong analytical and financial acumen
Executive-level communication skills
Ownership mindset
Ability to operate in fast-paced environments

Education/Experience

Bachelor’s degree in Business, Finance, Economics, Analytics, or a related field
3–6+ years of experience in Sales Ops, Commercial Analytics, or Business Analytics
Distribution or B2B commercial analytics experience preferred
Experience with Snowflake or Python preferred

Physical Requirements

The physical demands that are described as required are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This job operates in a professional office environment. Largely a sedentary role requiring ability to operate a computer and technology on a daily basis.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

Our Benefits

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.

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Sr. Business Analyst - Sales Operations