AI Futures have been retained exclusively for a Product Manager – CRM & Automation to drive commercial excellence, enabling faster, smarter sales & marketing operations.

Headquartered in Hamburg, this is a $15bn revenue Energy and Trading company who are delivering record profits, have a strong balance sheet and are hugely acquisitive. This is one of the few companies of their size in Germany who are at the start of their journey with Data & Analytics and AI. The CEO is from a AAA Wall Street investment banks who have world class Data and AI and is committed to repeating the formula.

You will own the end-to-end product lifecycle for the CRM platform which will enable all commercial businesses. You will work closely with sales & marketing and digital innovation & analytics to ensure the CRM is deeply integrated into the commercial ecosystem e.g. e-commerce, websites, pricing and analytics.

The Role

Own the product vision, roadmap, and backlog for HubSpot as the central CRM for sales & marketing
Lead requirements, user stories, and platform configuration for sales processes and automation
Customize HubSpot with a strong focus on sales processes (e.g. pipelines, deal stages, workflows, automations, playbooks, custom objects/properties)
Partner closely with the digital innovation & analytics team to integrate pricing and analytics into Hubspot (e.g. dynamic price recommendations, lead scoring, CLTVs)
Integrate analytics tools (e.g., pricing, lead scoring) and manage key data flows with other systems (e.g. e-commerce, ERP)
Establish data governance, quality, and compliance standards for all customer profiles
Manage daily platform operations, stability, and continuous improvement

Key Qualifications

Bachelor's or Master's degree in Business Informatics, Computer Science, Engineering or Business Administration
Proven experience as an IT Product Manager, Product Owner or CRM Consultant in non-digital/asset-heavy industries (e.g. energy, manufacturing, logistics).
Deep, hands-on expertise with HubSpot CRM (Sales/Marketing Hub), including advanced configuration of sales pipelines, workflows, automations, and integrations.
Practical experience in leveraging AI and low-code platforms to build CRM automations (e.g. voice-to-text, intelligent workflows) and integrating CRM with e-commerce, ERP, and analytics via APIs/iPaaS
Strong understanding of data governance, analytical skills, and the ability to translate complex business needs into scalable technical solutions
Strong communication and stakeholder management
Fluent German and English
Hybrid working arrangement with 50% in office based in Hamburg

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Product Manager | Marketing & Sales Operations