Job Description: Chief Revenue Officer (CRO)

Location: Mumbai (HQ) with travel pan India

Reports to: Founder / CEO

Focus: National Expansion of Innovation Centers & B2B School Licensing

The Mission

As the CRO, you will lead the evolution of The Innovation Story (TIS) from a Mumbai-centric powerhouse into a national leader in Tier 1 metros. You will own the revenue roadmap for our physical Innovation Centers in Mumbai, Gurgaon, and Bangalore, while simultaneously architecting a scalable B2B curriculum model for elite schools.

Core Responsibilities

1. B2C: Multi-City Center Expansion (The "Hub" Strategy)

Launch & Scale: Lead the "Go-to-Market" (GTM) strategy for all TIS centers (MumbaiGurgaon and Bangalore), ensuring 80% capacity utilization within the first 6 months of launch.
Unit Economics Mastery: Own the P&L for each center. Optimize the relationship between local CAC (Customer Acquisition Cost) and LTV (Lifetime Value) to ensure each hub is a self-sustaining profit center.
Hyper-Local Marketing: Build "Center-Led" communities. Work with marketing to execute school-gate activations, local society workshops, and neighborhood-specific digital campaigns.
Experience-to-Enrollment: Refine the "Discovery Workshop" model where trial sessions at the centers convert into high-ticket, long-term enrollments.

2. B2B: Product-Led Licensing (The "Spoke" Strategy)

Scalable IP: Transform TIS pedagogy into a "plug-and-play" model for schools across cities.
Makerspace-as-a-Service: Sell and support the setup of TIS-branded Innovation Labs within private school campuses, moving the revenue model toward recurring annual subscriptions.
Strategic Partnerships: Form alliances with school chains and real estate developers (for "premium community" centers) to secure prime locations and a captive student audience.

3. Growth Systems & Leadership

Sales Tech Stack: Implement a CRM capable of managing multi-city leads, center-specific performance tracking, and automated parent communication.
National Sales Team: Hire and train "City Leads" who embody the TIS consultative-selling philosophy.
Brand Consistency: Ensure that the "prestige" and high-touch experience of the Mumbai flagship center is replicated flawlessly in every new metro.

Candidate Persona

The "Scale Artist": You have successfully scaled a physical-presence business (e.g., premium co-working, high-end fitness, or "brick-and-click" EdTech) across Tier 1 Indian metros.
The "Systems Architect": You don't just sell; you build the manual. You can document the "TIS Sales Way" so it can be deployed in a new city in weeks, not months.
The "High-Net-Worth Navigator": You are comfortable engaging with the elite parent demographic in India, understanding their aspirations for Ivy League and global competition-ready portfolios.

Key Performance Indicators (KPIs)

Center Profitability: Achieving "Cash-Flow Positive" status for the Innovation Centers within a defined 9-month window.
LTV Retention: Maintaining a >75% student progression rate from "Introductory Bootcamp" to "Global Fellowship" across all centers.
B2B Licensing Revenue: Growing the "non-center" revenue (B2B schools) to 30% of the total company turnover.

The Ideal Profile

The Seasoned Veteran: 15+ years of professional experience with a proven track record of scaling premium consumer or education brands. You have navigated multiple market cycles and understand how to build for the long term.
The Elite Pedigree: An MBA from a top-tier business school (IIM, ISB, or a global equivalent). You bring the strategic frameworks and network necessary to operate at the highest levels of Indian industry and education.
The Passionate Reformer: You aren't just looking for a "job." You have a deep-seated belief that the current education system needs a paradigm shift toward meta-skills (critical thinking, empathy, and innovation) and you want to be the one to drive that change.
The "Founder's Partner": You have the maturity to act as a strategic sounding board for the CEO, balancing aggressive growth targets with the integrity of the TIS pedagogy.

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