Overview
Senior Vice President Go-to-Market Campaign Launch Manager
At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.
We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about.
We’re seeking a future team member for the role of Senior Vice President Campaign Launch Manager to join our Product Marketing team. This role is located in Pune, India.

In this role, you’ll make an impact in the following ways:
Collaborate cross-functionally with product marketing managers, creative, digital, and business teams to ensure campaigns are aligned with strategic objectives and deliver measurable results.
Support the broader team in the creation and maintenance of a sales enablement suite of materials, building a growing set of marketing tools and literature to support demand generation, client lifecycle marketing, sales and account development.
Manage campaign timelines and deliverables to ensure alignment across teams in addition to troubleshooting operational issues and ensure timely resolution to minimize disruptions.
Develop and maintain workflows, processes, and best practices to improve campaign execution.
People leader with strong leadership skills, with the ability to inspire and motivate teams to deliver exceptional results in a fast-paced, dynamic environment.
Work closely with the analytics and effectiveness teams to track, measure and report on campaign performance.
Oversee the use of marketing automation platforms, CRM tools, and other campaign management systems, ensuring data accuracy across platforms.

To be successful in this role, we’re seeking the following :
Bachelor’s degree in marketing, communications, journalism, or related field; master’s degree preferred.
12+ years of experience in campaign management and product marketing within the financial services industry
Expertise in developing campaign strategies, from inception to production of campaign assets to final delivery.
Ability to manage multiple stakeholders across multiple projects simultaneously.
Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
Deep understanding of marketing principles, customer insights, and emerging trends in digital marketing and communications within the financial services and fintech sectors.
People leader with strong leadership skills, who can inspire and motivate teams in a fast-paced, dynamic environment.
Bachelor’s degree required.
At BNY, our culture speaks for itself. Here’s a few of our awards:
America’s Most Innovative Companies, Fortune, 2024
World’s Most Admired Companies, Fortune 2024
Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
Best Places to Work for Disability Inclusion , Disability: IN – 100% score, 2023-2024
“Most Just Companies”, Just Capital and CNBC, 2024
Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
Bloomberg’s Gender Equality Index (GEI), 2023

Our Benefits and Rewards:
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

Employer Description:
For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments and safeguards nearly one-fifth of the world's financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It's the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark: bnymellon.com/careers.

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SVP, Go-To-Market Campaign Launch Manager