GTM Strategy and Market Research Lead

Reports to: Director of Revenue Operations
Level: Senior individual contributor
Type: Full-time, permanent
Hybrid Model: 2 days per week in London, Waterloo office

Role Summary

This role sits within the Revenue Operations team and takes the lead from a GTM strategy and market research perspective, working together with the senior executive team to determine where and how the company should focus its commercial efforts. You’ll design and evolve the GTM motion across acquisition, utilisation, and retention, and ground those decisions in rigorous market sizing, opportunity analysis, and customer and competitive insight. You’ll collaborate with Revenue Operations peers and key stakeholders across the business, including executive leadership.

This is a senior individual contributor role. As the company’s GTM needs evolve, the scope of this function may expand, which could create opportunities to take on broader responsibility.

Key Responsibilities

GTM strategy

Design and evolve GTM strategy across acquisition, utilisation, and retention motions
Conduct market sizing (TAM/SAM/SOM) to inform strategic planning
Perform market opportunity and whitespace analysis to identify growth areas across industries, regions and service lines
Develop and refine market segmentation and ideal customer profiles, and partner with Revenue Operations reporting and analytics peers and Sales on strategy by customer segment
Partner with Practice leaders and Marketing on offer positioning, messaging, and go-to-market plans for new and existing services
Assess the partner ecosystem (e.g., technology vendors, hyperscalers) and recommend where co-selling and alliances can accelerate growth

Market research and competitive intelligence

Own the market research agenda, combining primary research (customer interviews, surveys) with secondary research (analyst firms, industry data, public filings)
Develop and maintain a practical competitive intelligence programme that informs Sales activity and leadership decisions
Track technology, buyer, and industry trends and translate them into clear strategic implications
Manage research vendors and analyst subscriptions

Cross-functional leadership

Present GTM strategy recommendations to commercial leadership in concise, executive-ready narratives
Work alongside the Senior Manager, Sales GTM Operations & Planning to ensure strategy translates into executable plans
Define metrics and feedback loops to measure GTM performance and adjust course
Lead cross-functional working groups on strategic initiatives
Document methods, templates, and standards so the function can scale as business needs evolve

What You’ll Bring

Required

8+ years in GTM strategy, market research, or corporate strategy/consulting
Demonstrated experience in market sizing, segmentation, and competitive analysis that influenced real business decisions
Strong quantitative and qualitative research skills
Ability to translate market insight into clear, actionable commercial strategy
Confident presenting to senior and commercial leadership
Self-directed and comfortable with ambiguity; able to influence without authority

Nice to Have

Experience in B2B services, IT services, systems integration, or SaaS
Prior RevOps or sales strategy exposure
Familiarity with long sales cycles, large deals, and partner-led selling
MBA or equivalent advanced degree
Familiarity with Power BI or similar BI tools, and CRM data (e.g., Salesforce)
Experience mentoring others or leading projects

Why Join Bell Integration?

A collaborative, fast-paced environment where you can make an impact.
Exposure to strategic decision-making across the business.
Opportunities for personal growth and career development, including exposure to digital, automation, and AI-enabled ways of working.
Competitive salary, bonus, and benefits package.

Privacy Notice:

Protecting your privacy and the security of your data is a longstanding top priority for Bell Integration. Please consult our Privacy Notice (click here) to know more about how we collect, use and transfer the personal data of our candidates

Bell Integration United Kingdom Jobs

GTM Strategy and Market Research Lead

Senior Manager, GTM Strategy and Market Research Lead