Alex Baker

Skills

Go-to-Market Strategy & Execution
Data-Driven Decision Making & Reporting
CRM Optimisation & Implementation
Pricing, Margin & P&L Ownership
Stakeholder Management & Engagement
Leading Cross-Functional Collaboration

About

Commercial & Revenue Operations specialist with 5+ years’ experience in service-led businesses. Proven track record of using data, CRM, and product portfolio insight to grow revenue, improve conversion and retention, and shape go‑to‑market strategy. Experienced in building commercial processes from scratch in small, high‑growth companies; owning P&L for product lines, translating sales performance into clear actions for leadership, and implementing CRM. Now seeking a Revenue / Commercial Operations role in an organisation where data-driven decision-making, practical strategy & cross-functional execution are valued.