Skills
1. Data Management and Analysis:
- Collection, organization, and analysis of data from various sources to identify trends and insights.
- Use of analytical tools to generate relevant reports and dashboards for the sales team and management.
- Identification of customer behavior patterns to improve sales and marketing strategy.
2. Technical Knowledge:
- Mastery of Customer Relationship Management (CRM) systems to track interactions with customers and prospects.
- Ability to customize and configure the CRM according to the company's needs.
- Integration of marketing and sales automation tools with the CRM.
3. Understanding of the Sales Funnel:
- In-depth knowledge of the stages of the sales funnel and the customer journey.
- Monitoring and optimization of the sales process, identifying bottlenecks and improvement opportunities.
4. Interdepartmental Collaboration:
- Close collaboration with sales, marketing, and customer service teams to ensure alignment of strategies.
- Facilitation of communication between departments to enhance operational efficiency.
5. Project Management:
- Ability to manage projects related to revenue optimization initiatives and sales processes.
- Setting goals, timelines, and resource allocation to ensure successful project completion.
6. Performance Analysis:
- Tracking key sales performance metrics, such as conversion rate, sales cycle time, and average deal size.
- Identifying areas of opportunity and strategies to increase the effectiveness of sales teams.
7. Communication Skills:
- Skill in communicating complex data insights in a clear and understandable manner.
- Collaboration with cross-functional teams to ensure effective implementation of revenue strategies.
8. Customer Focus:
- Focus on understanding customer needs and challenges to tailor the sales strategy.
- Use of data to personalize the approach and enhance the customer experience.
9. Problem Solving:
- Proactively identifying issues in the sales process and implementing effective solutions.
- Making informed decisions based on data analysis and team feedback.
10. Continuous Learning:
- Keeping up with trends and developments in the field of Revenue Operations and CRM.
- Participation in training courses and conferences to stay updated.
About
During my 7-month tenure as Head of Growth Operations, I constructed a detailed customer lifecycle map, optimizing each stage from discovery to brand promotion. My management unified tools such as Pipefy, Pipedrive, Typeform, Zendesk, Zapier, and others with the CRM, reducing costs and enhancing efficiency. I revamped the CRM, optimized KPIs, established processes and charts to support decisions.
In my 2-year tenure at Clinicarx, I highlight the implementation of Product Lead Growth (PLG) strategies for small clients and outbound for Enterprise. I verticalized revenue streams, restructured management rituals, and expanded customer experience. I built customer lifecycle dashboards and maps to underpin decisions.
At Escale Digital, I emphasize achieving a remarkable 3,400% increase in CRM department results in just 4 months, in addition to creating efficient processes and dashboards for insights. I revolutionized management and communication processes, being a technical reference point for the team, fostering their development (I can provide references).
Currently, at Atlas, I oversee sales for both Latin America and North America, directly collaborating with the corresponding VPs. My trajectory encompasses pivotal experiences in strategy implementation, process optimization, and leadership, making me a qualified professional aligned with the demands of the position.
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