Kasey Chan

Skills

Revenue Operations (RevOps), Marketing Operations (MarOps), HubSpot CRM, HubSpot Marketing Hub, HubSpot Sales Hub, HubSpot Service Hub, HubSpot Operations Hub, HubSpot Solutions Architecture, CRM Implementation, CRM Migration, Marketing Automation, Lead Scoring, Lifecycle Stage Management, MQL-to-SAL Conversion, Pipeline Management, Funnel Optimisation, GTM Strategy, Sales & Marketing Alignment, Customer Success Operations, Revenue Architecture, Deal Desk, Forecasting, Revenue Reporting, Attribution Modelling, Campaign Operations, Demand Generation, Account-Based Marketing (ABM), AI Workflow Automation, HubSpot Breeze AI, Claude / Anthropic AI, Mutiny, Metadata, Salesforce CRM, Data Hygiene, CRM Data Governance, Workflow Design, API Integrations, Zapier, Make (Integromat), Segmentation, Email Marketing, Nurture Campaigns, B2B SaaS, EMEA Operations, APAC Operations, Stakeholder Management, Cross-functional Collaboration, Revenue Stack, MarTech Stack, Go-to-Market (GTM), Growth Strategy

About

Strategic CRM & Revenue Operations Consultant with 12+ years designing and executing
data-driven GTM systems across EMEA and APAC. I specialise in full-funnel RevOps
architecture — from lead scoring and lifecycle automation to CRM migrations, pipeline
governance, and AI-powered workflow deployment.

I've led 20+ HubSpot implementations and CRM migrations, delivered a 50% MQL-to-SAL
conversion uplift, and influenced over £200k in pipeline through targeted automation
and AI-assisted scoring. I'm a HubSpot Customer Advisory Board Member, 12x HubSpot
Certified, and Salesforce 4x Ranger — with hands-on experience deploying AI tooling
across the GTM stack including Claude/Anthropic, HubSpot Breeze AI, Mutiny, and
Metadata.

My background spans both client-side leadership (10+ years) and agency-side delivery,
giving me the commercial and operational depth to align Sales, Marketing, and Customer
Success around a single revenue engine. I've worked across SaaS, FinTech, PropTech,
and B2B tech — building the systems that make growth predictable and repeatable.

Currently based in London, open to full-time and fractional RevOps / MarOps
opportunities across the UK.